Ad Specifications

 

DIGITAL SPECIFICATIONS

Hour Media publications are assembled digital direct-to-plate. Film negatives are not accepted.

 

ASSEMBLY GUIDELINES

  • Create ad at 100% of final print size.
  • Preferred file format is a "press ready" PDF. When distilling Post Script Files be sure all fonts are embedded and set your Distiller job options to the "press" setting. PDF files saved directly from InDesign should also use the "press" job option.
  • We accept files created using Adobe InDesign, Illustrator and Photoshop as well as QuarkXPress. When submitting a QuarkXPress document, please also include a "press ready" PDF. Corel, Microsoft Office (Word, PowerPoint, Excel) or Publisher documents are not accepted. Include all fonts (screen & printer) and graphic files used in layouts.
  • All graphics must be saved as CMYK. EPS & TIFF are the acceptable graphic file formats. Flatten layers and outline any fonts. Do not compress with LZW encoding.
  • Cross platform CD-R/DVD are the only acceptable physical media formats.

 

MECHANICAL GUIDELINES

  • Publications print at 150 lpi. Raster image resolution should be a minimum 300 dpi. Linework should be set to a minimum of 1200 dpi.
  • On full page or spread ads, pull all bleeds, a minimum of 1/8" (.125) further than the trim size. Fractional ads cannot bleed.
  • TAC (Total Area Coverage) not to exceed 300%.
  • Unless special ordering an additional color, all spot or Pantone specified colors should be converted to process (CMYK) color.

 

REQUIRED PROOFS

A contract color proof is required with every ad. If acceptable proof is not provided, color consistency will not be guaranteed. Acceptable contract proofs include Kodak Approvals, FUJI Pictro or Veris, Epson Stylus Pro or Matchprint Digital Proof. For a list of addtional SWOP certified proofs please visit www.swop.org.

Files that do not follow these guidelines will be returned for correction. No exceptions.

 

SHIP MATERIALS TO:

Hour Media c/o Ad Materials
117 West Third Street
Royal Oak MI 48067

To electronically submit large files, please follow our FTP instructions. Smaller files may be submitted via email to your advertising coordinator.

 

AD SIZES

HOUR DETROIT 
Trim Size: 10.25" x 13"
Live Area: .375" in from all sides
 
FULL PAGEDIMENSIONS
Full Page (trim)10.25" x 13" (.125 bleed)
Spread (trim)20.5" x 13" (.125 for gutter & bleed)
 
FRACTIONAL 
2/3 Vertical5.917" x 12"
1/2 Horizontal8.917" x 5.833"
1/2 Vertical4.292" x 12"
1/3 Vertical2.75" x 12"
1/4 Vertical4.292" x 5.833"
1/6 Vertical2.75" x 5.833"
 
FITNESS 
1/6 Vertical3" x 5.5"
 
GALLERY/BEST OF/ANN ARBOR
1/4 Vertical4.291" x 5.494"
 
BIRMINGHAM 
1/8 Vertical1.969" x 5.494"
1/8 Horizontal4.291" x 2.56"

DOWNLOADABLE SPECIFICATIONS



Click here for a printable version of our digital media specifications.