Print Ad Specifications

2010 Hour Media Advertising Specifications

 

 

 

 

 

 

 

Questions should be directed to (248) 691-1800

Rebecca Pranger, Advertising Coordinator
ext. 130 - rpranger@hour-media.com

Roxanne Mullins, Advertising Coordinator
ext. 116 - rmullins@hour-media.com

 

 

 

 

 

 

Hour Media publications are assembled digital direct-to-plate.
Film negatives are not accepted.

ASSEMBLY AND MECHANICAL GUIDELINES

Create ad at 100% of final print size. For full page or spreads that bleed, pull all bleeds, a minimum of 1/8” (.125) past trim. Fractional ads cannot bleed.

Preferred file format is a PDF created using the PDF/X1a standard. When distilling PostScript files be sure all fonts are embedded and set your Distiller job options to the “PDF/X1a”setting. PDF files saved directly from InDesign should also use the “PDF/X1a” job option. If sending a flattened/locked file, such as a PDF, be aware that changes are subject to additional production costs and/or may not be possible.

We accept native application files created using Mac based AdobeInDesign and Illustrator as well as Photoshop and QuarkXPress. Corel, Microsoft Word, Powerpoint or Publisher documents are not accepted. If submitting QuarkXPress documents, please also include a “press ready” PDF. Include all fonts (screen & printer).Use only Type 1 or OpenType fonts—no TrueType fonts or font substitutions. Include all graphic files used in layouts.

All graphics should be SWOP (CMYK or Grayscale). See below for color reproduction guidelines. Acceptable graphic file formats areEPS, TIFF or PDF. Flatten all layered Photoshop files and outline fonts in Illustrator files. Do not compress with LZW encoding.Raster image resolution should be a minimum 300 dpi. Lineart should be a minimum of 1200 dpi.

Fine lettering (thin lines, serifs) should be restricted to one (1)color. Text point size must be greater than 5 points for all single color type. Reverse text should be set to knock out.

Publications print at 150 lpi, heat offset web on coated, gloss stock. Total ink density cannot exceed 300%

Unless special ordering an additional color, all spot or Pantone specified colors must be converted to process (CMYK) color.

COLOR REPRODUCTION & PROOFS

Hour Media titles conform to SWOP standards. To ensure that your color reproduces correctly and as expected the following guidelines should be followed.

All image’s CMYK color space should be converted to the “SWOP2006_Coated3.icc” profile, however images and documents should NOT have any profiles embedded.

This profile is available free for download at: www.gracol.org/resources/ICC2006.zip

Click here for a PDF of instructions on how to install the ICC profile and “Convert to Profile” in Adobe Photoshop. Beyond these directions we cannot offer technical support.

 

A CONTRACT COLOR PROOF IS REQUIRED WITH EVERY AD

If acceptable proof is not provided, color consistency will not be guaranteed. Acceptable contract proofs include Kodak Approvals, FUJI Final Proof, Epson Pro Stylus and Dupont Digital Water Proof.

For a list of additional SWOP certified proofs please visit: www.swop.org.

Laser prints (color or black and white) are acceptable for content proofs only.

SHIP MATERIALS TO:

Hour Media c/o Ad Materials
117 West Third Street
Royal Oak MI 48067

Cross platform CD-R/DVD are the only acceptable media formats.

Send via FTP:

ftp://files.hour-media.com

Send via web:

http://files.hour-media.com

User name: ftpuser
Please contact your advertising coordinator for a password. 

DOWNLOADABLE SPECIFICATIONS



Click here for a printable version of our digital media specifications.