Overview & Readership

 

HOUR DETROIT'S MISSION

Hour Detroit magazine is metro Detroit's city magazine committed to providing readers with relevant, informative, useful and entertaining coverage of the region and its people.

EDITORIAL

Hour Detroit is the monthly city magazine metro Detroiters rely on for dynamic, award-winning coverage of issues and people affecting their lives. As well as their source for enjoying the finer things in the region. Renowned for its glossy, oversized format and the premium it places on outstanding journalism and photography, Hour Detroit is also recognized as the metro area’s leading authority on restaurants, arts and entertainment, and trends in fashion and décor.

When Hour Detroit first published in 1996, it redefined magazine publishing in metro Detroit. As the magazine marks its 10th anniversary in 2006, it also celebrates being the market leader — and the standard against which all others are judged.

READERS

  • 55% Female | 45% Male**
  • 25-65 years of age (median age 43)**
  • Average HHI - $186,800***
  • 92% of Hour Detroit readers are homeowners**
  • Average home value is $424,500***
  • 92% of Hour Detroit readers are college educated, with 35% holding advanced degrees**
  • Hour Detroit readers are 2.5 times more likely than the average Metro Detroiter to be business owners, partners or corporate officers**
  • 29% of Hour Detroit readers have portfolios valued over $500,000**

CIRCULATION

Hour Detroit guarantees a minimum monthly circulation of 45,000 copies with an estimated readership of more than 482,900**. Hour Detroit utilizes three major distribution channels:

SUBSCRIPTIONS: On average, Hour Detroit reaches 30,000+ subscribers each month, throughout the metro Detroit area.

DEMOGRAPHIC TARGETING: 11,000 copies target affluent and upscale consumers in high reader pass-along venues, such as prominent hotels, hospitals, and physicians' and attorneys' offices throughout the area.

NEWSSTAND: On average, 4,000 copies of Hour Detroit are sold on more than 750 newsstands across metro Detroit, including Borders, Barnes & Noble, Waldenbooks, specialty grocers and other local retailers.



*Source: ABC Statement June, 2006

** Source: 2006 The Media Audit, International Demographic

*** Source: Mediamark Research Inc. (MRI) 2006