Overview & Readership

HOUR DETROIT'S MISSION

Hour Detroit magazine is metro Detroit's city magazine committed to providing readers with relevant, informative, useful and entertaining coverage of the region and its people.

EDITORIAL

Hour Detroit is the monthly city magazine metro Detroiters rely on for dynamic, award-winning coverage of the issues and people affecting their lives, as well as their source for enjoying the finer things in the region. Renowned for its glossy, oversized format and the premium it places on outstanding journalism and photography, Hour Detroit is recognized as the metro area’s leading authority on restaurants, arts and entertainment, and trends in fashion and decor.

When Hour Detroit first published in 1996, it redefined magazine publishing in metro Detroit. Today, Hour Detroit celebrates being the market leader - and the standard against which all others are judged.

READERS

63% Female | 37% Male**
Median Reader Age - 43*
Average HHI - $182,975*
33% have HHI Over $200k*
84% are Homeowners**
Reaches 42% of the $1,000,000+ homeowners in metro Detroit**
Reaches 31% of the luxury car owners in metro Detroit**
94% College Educated*
66% paid circulation*
72% frequently purchase products or services from ads seen in Hour Detroit
2.5 times more likely than the average metro Detroiter to be business owners, partners, or corporate officers**
More female readers than all other monthly lifestyle magazines in metro Detroit combined**

CIRCULATION

Hour Detroit guarantees a minimum monthly circulation of 45,000 copies with an estimated readership of more than 655,833**. Hour Detroit utilizes three major distribution channels:

SUBSCRIPTIONS: On average, Hour Detroit reaches 24,000+ subscribers each month, throughout the metro Detroit area.*

DEMOGRAPHIC TARGETING: 17,000 copies* target affluent and upscale consumers in high reader pass-along venues, such as prominent hotels, hospitals, and physicians' and attorneys' offices, spas and salons throughout the area.

NEWSSTAND: On average, 4,000+ copies* of Hour Detroit are sold on more than 500 newsstands across metro Detroit, including Barnes & Noble, specialty grocers, and other local retailers.

*Source: CVC Audit June, 2011

** Source: The Media Audit, International Demographic 2010/2011