Web Ad Specifications

Hour Media Web Specifications

WEB BANNER AD SPECIFICATIONS

Acceptable formats: GIF, JPG, PNG, SWF, FLA native.
All colors saved in RGB for web.

BANNER: 468 x 60 pixels
FILE SIZE: 15K MAX

LEADERBOARD: 728 x 90 pixels
FILE SIZE: 30K MAX

ISLAND: 300 x 250 pixels
FILE SIZE: 25K MAX

WIDE SKYSCRAPER: 160 x 600 pixels
FILE SIZE: 25K MAX

FLASH AD SPECIFICATIONS

FILE FORMAT: Macromedia Flash 7 Compatible SWF File, and source FLA file
ANIMATIATION: 15 Seconds Maximum
FRAME RATE: Maximum 18 FPS or lower, ideally 12 FPS

BACKACKUP GIF/JPG: A backup GIF/JPG must be provided for non-flash users. The GIF/JPG should follow the size rules outlined above.

PREPARING SWF SOURCE: The first necessary requirement for modifying a flash ad is that the underlying source file, the SWF file which is a compiled file from an original Flash authored filed, must be prepared to receive click-through parameters.

DESTINATION URL: Please DO NOT hard-code links within your Flash files. The destination URL should be provided along with your creative, to allow for click-tracking.

A clickable flash object such as a BUTTON or HITAREA in the flash movie clip will require actionscript (2 or 3) attached to it. The following actionscript is required for placement within the flash movie for proper ad "click-thru" tracking.

on (release) {
if (clickTAG.substr(0,5) == "http:") {
getURL(clickTAG, "_blank");
}
}

ActionScript changes will need to be made by the Flash developer who authored the original creative source.

RICH MEDIA

Hour Media Web sites accept HTML, JavaScript, and iFrame ads provided by a known third-party ad serving company.

THIRD-PARTY AD SERVING AND CLICK-TRACKING

Third-party ad serving and click-tracking will only be accepted from a reputable company such as Atlas, DoubleClick or PointRoll. If you are unsure about our acceptance of third-party services, please contact one of our ad coordinators.

Questions should be directed to (248) 691-1800.

Rebecca Pranger, Advertising Coordinator
xt. 130 – rpranger@hour-media.com

Kristin Abbott, Advertising Coordinator
xt. 116 – kabbott@hour-media.com

DOWNLOADABLE SPECIFICATIONS

Click here for a printable version of our digital media specifications.