Time Travel

In the early 20th century, Detroit was a tourist destination — a place to see and be seen. And there was no shortage of excursion companies so visitors could take in the sights of a city on the move.


Published:

(page 1 of 2)

// Images Courtesy of Richard Bak

 

One hundred years ago, the most popular way of seeing Detroit was Seeing Detroit. A.C. Dietsche’s oversized Packards were ubiquitous. Whenever a carload of rubbernecking Elks, Masons, or Realtors rumbled past City Hall or the floral clock at Waterworks Park, odds were great that it belonged to the savvy, über-connected German-American entrepreneur. The attractive and comprehensive brochure that each Dietsche customer was given boasted that the company’s fleet of open-air vehicles were “The Only Way to See Detroit,” capable of providing between 20 and 35 passengers with “a quick, restful, and inexpensive way of seeing Detroit and its famous Belle Isle Park, the most magnificent island park in this country, its beautiful river, grand boulevards, handsome residences, and great buildings.” On all Dietsche tours, “competent lecturers” were on hand to “point out and explain all points of interest.”

Detroit’s sightseeing heyday was the turn of the 20th century, when it sat proudly in the front rank of American cities and enjoyed a reputation as a very desirable tourist and convention destination. A variety of operators, large and small, sprang up to service the burgeoning trade in out-of-town day-trippers with regularly scheduled runs and special charters. The Metropolitan Sight Seeing Company conducted business from its main location inside the Oxford Hotel downtown. The Detroit Urban Railway promised that a ride on its special “Yolanda” electric streetcar would show a stranger the best of Detroit in two hours. B.J. Sturn offered the “Finest Sight Seeing Cars In Detroit” from his Woodward location. On Aug. 26, 1910, one satisfied Sturn customer, a tourist from Cleveland, wrote her mother and sister on a postcard provided by the operator. “We are now in Waterworks Park after having had an auto ride in this large car for 25 miles. It is sinfully grand. Wish you could both be here.”

However, for many years nobody cornered the market like A.C. Dietsche & Co. Rivals grumbled about the owner’s “in” with the German aldermen and mayors who dominated local politics during this era. In 1915, Frank Wells complained that Seeing Detroit vehicles were allowed to idle all day and night in a prime location on Woodward near the Opera House, squeezing out competitors like him. “Two of the cars stand there all the time; they don’t move at all,” he told the city attorney. “One at the lower end catches the passengers walking up the avenue and the other at the upper end gets those strolling down.” Once a car was loaded, Wells said, “they pull a third one up alongside and transfer the passengers across. It means we smaller fellows can’t get a stand in there because there isn’t enough room.”  

Dietsche maintained the city’s best-stocked souvenir shop at the corner of Woodward and Larned. The store also served as a waiting room for Seeing Detroit’s scheduled hourly departures. Before or after their trip, tourists could pick up a pennant, ashtray, plate, glass, or some other Detroit-centric memento. Lapel buttons declaring “In Detroit Life Is Worth Living” (the city’s slogan was prominently spelled out in a floral display in Grand Circus Park) were popular. Out-of-towners eager to share their experiences in the City by the Strait could choose between hundreds of different mass-produced postcards. Or they could visit the adjacent Cornell Studios and pose behind a whimsically painted backdrop, such as a wheelbarrow or automobile, for a one-of-a-kind “real photo” postcard to mail to a friend or stick in an album. Dietsche produced many of the commercial postcards he sold, including a set of the 1907 pennant-winning Tigers that today is highly prized among baseball-memorabilia collectors.

In an era when millions had yet to set foot inside a car, the excitement of taking in such sights as the Belle Isle Aquarium, Henry Ford’s Model T plant, the giant spruce log in Palmer Park, and the world’s largest stove on Jefferson was heightened by the novelty of doing so inside an automobile. For many Seeing Detroit customers, it was their first ride in a motorcar. For at least one, however, it was her last. “No more autos for me,” Myrtle Campbell of Duluth, Minn., declared one June afternoon in 1907, after the sightseeing car she and her family were riding in collided with a Third Avenue trolley. “I’ve had enough of them. Somebody get a carriage to take us home.

Edit Module
Edit Module

Hour Detroit Magazine

Edit ModuleShow Tags

Archive »Related Content

6 of the Spookiest Destinations in Metro Detroit

A new approach to tourism in Detroit hopes to capitalize on the public’s hankering for a good ghost story

A Peek Inside One of Michigan's Five Nudist Resorts

Turtle Lake Resort is the land of the free and the home of the bare

Favorable Winds

Hoisting the sails (and an adult beverage or two) with the nation’s oldest boat club

Michigan Filmmaker Hosts Adult Summer Camp

Participants relive their childhoods and forge new friendships

Casting Distance

Travel along M-72 and you’re only steps away from the ‘holy water’ for generations of trout anglers
Edit Module
Edit ModuleShow Tags

Most Popular

  1. Why Abdul El-Sayed's Run for Governor Is for Real
    Can a political rookie from Michigan become America's first Muslim governor?
  2. Female Entrepreneurs Are Staking Their Claim in Detroit
    These three women-owned businesses are unstacking the deck
  3. Michigan’s Craft Distilleries Are Setting Their Sights on Bourbon
    Proof that the best things require patience
  4. Inside the Resurrected Takoi
    The restaurant has survived arson and controversy to claim a top spot in Detroit's culinary scene
  5. The Era of Autonomous Vehicles May Be Here Sooner than Expected
    What does that mean for Detroit's legacy automakers?
  6. Introducing the Nordin Brothers: The Duo Behind the Detroit Design Center
    You may not know their names, but chances are, you've seen their art
  7. The Faces of Michigan Wine: Josh Morgan
    To say that 2017 was a pivotal year for Josh Morgan would be putting it mildly.
  8. Meet the Makers: Pingree Detroit
    The brand is employing veterans to craft upcycled leather totes and journals
  9. It's Game On for Detroit's 'Bar Arcade' Scene
    M-Brew, Pop + Offworld, and Ready Player One pair microbrews with retro video games
  10. What You Need to Know About Oil and Gas Drilling in the Suburbs
    Energy companies are staking out new territory in metro Detroit