Butchers, Bakers, & Candy Makers

Locals aim for a slice of the food industry pie


Published:

(page 10 of 10)

Michele Bezue

Company: Sweet Artisan Marshmallows

Products: Handmade, natural marshmallows

Distribution: Farmers markets; just opened licensed kitchen

Back story: Talk about a sweet inspiration. When Michele Bezue’s daughter Kelsey moved to Detroit, they considered opening a candy store. Then they came across handmade marshmallows.

At first Bezue thought, “How much better can they be?” But she was amazed at how different handmade marshmallows were compared to mass-produced ones.

So Bezue — a sort of serial entrepreneur who tried the bed and breakfast route at one point — started exploring flavored marshmallows, such as a roasted peach with brown sugar, butter, and basil — all made from scratch.

The first public test was at a Campus Martius holiday market. “I wanted to see if people had the slightest interest,” Bezue says. That led to showing up at farmers markets. They see a potentially larger market at stores and coffee shops.

Bezue was a district manager in retail, but stresses the “was” … she’s going full force into the new venture. “I’m confident it will work.”

She’s opening a commercial kitchen on Mack Avenue on Detroit’s east side. The next step? Become the “go-to” for gourmet marshmallows. “My kids crack up at me,” Bezue says. “But my plan is to build a ‘fluff’ empire.”

Edit Module
Edit Module
Edit Module Edit ModuleShow Tags

Archive »Related Content

So You Wanna Be A Chef (Or Just Cook Like One)

Local culinary classes range from making doughnuts to earning degrees.

Better When Basted

Big Rock's Matthew Fitchett gives lamb a seared spin.

Shared Plates: December 2018 Winner

Recipe: Lebanese Okra Stew

Cocktail Recipe: Ask Your Mum

My Two Christmases

An Armenian-Iranian, Detroit-based writer reflects on transposing the holiday across continents
Edit Module
Edit ModuleShow Tags

Most Popular

  1. The Makings of the Shinola Hotel
    When the Detroit brand’s first foray into hospitality opens its doors, it’ll offer customers...
  2. My Two Christmases
    An Armenian-Iranian, Detroit-based writer reflects on transposing the holiday across continents
  3. An Hour with ... Carmen Harlan
    Broadcast journalist and founder of the Carmen Harlan Collection
  4. New Year’s Eve, Brooklyn Style
    Tips for celebrating 2019 from the pros at Brooklyn Outdoor
  5. Main Review: SheWolf
    Born in Detroit but inspired by Rome, SheWolf takes diners on a culinary journey
  6. Hour Detroit and Detroit Home’s Downtown Living Tour 2018
    Hour Detroit and Detroit Home’s third annual Downtown Living Tour took place September 7th-9th....
  7. Cocktail Recipe: Toddy Incarnata
  8. Meet the Makers: Tait Design Co.
    How an after-work hobby ascended to a booming business
  9. The Art of Gifting
    Metro Detroit tastemakers from all walks of life offer a glimpse of what’s on their holiday...
  10. Comeback Catering
    Dish, in Detroit, pushes through hard times with consistently delicious food