Butchers, Bakers, & Candy Makers
Locals aim for a slice of the food industry pie
(page 5 of 10)
Company: Starry Night Baker
Products: Hand-painted cookies, specialty cakes
Distribution: By appointment only; starrynightbaker.weebly.com
Back story: After a career in the bookselling business, Rachel Fawaz decided to stay at home to raise her kids. She started a small online book sales business, but also opened a home-based kitchen.
She specializes in custom cakes and cookies, including hand-painted cookies that mimic classic paintings. At one point, she was donating part of the proceeds to the DIA. The name “Starry Night” comes from one of her favorite subjects — a Van Gogh painting.
When considering names for the business (it was formerly Rachel’s Cookies & Cakes), a friend suggested “Cakes on a Plane,” she says, adding: “That one didn’t make the cut.”
Fawaz says the Michigan Cottage Food Law of 2010 helped make it easier for people like her to start their own business. She isn’t looking to expand too much, or even open a store at this point. Starry Night is extra income — and an outlet for her artistic talent. But perhaps not too much extra income.
The cottage law limits you to $20,000 in gross sales. So for now, Fawaz wants to get “just popular enough” to make $19,999.