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Sirens of Chrome

Auto shows are all about change.

By Ana Dragovic

And the annual automotive unveiling showcases the evolution of more than glass and steel. The human models who accompany new-car displays at Cobo Center have done their share of changing with the times, as the new book Sirens of Chrome (Momentum Books, a division of Hour Media, $24.95) details. In her book, which was released last month, author Margery Krevsky takes readers through the transformation of auto-show models — from ball gowns and gleaming smiles to business suits and automotive expertise. Krevsky, the CEO and president of Production Plus, a talent and modeling agency with offices in Bingham Farms and Los Angeles, initiated the idea of auto-show models being trained as product-information specialists. As a result, today’s models have the face, the figure, and the facts. Krevsky’s 192-page book features rare photos of new wheels and the women who so radiantly promoted them throughout the decades.

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// January 2009

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