Frank Sinatra in a Chrysler Imperial, 1980

THE WAY IT WAS


Published:

1980

 

 

Yes, that’s Ol’ Blue Eyes behind the wheel of a brand-new 1981 Chrysler Imperial. It was presented to Frank Sinatra in Detroit by his pal, Chrysler Chairman Lee Iacocca, in gratitude for Sinatra’s agreeing to promote the car without charge while the automaker was struggling to avoid bankruptcy. Sinatra appeared in print ads and television commercials in which he sang a specially penned song about the luxurious car called “It’s Time” … for Imperial. There was even a Frank Sinatra Edition of the auto, available only in Glacier Blue Crystal — supposedly to match the color of the singer’s celebrated peepers. That special edition included badging and a Mark Cross leather case with 16 cassette tapes of Sinatra songs. The Imperial had been made since 1926, but it didn’t have its own marque until 1955, so it could compete more directly with its luxury rivals — Cadillac and Lincoln. The Imperial was manufactured until 1975, then returned from 1981 to 1983.


If you enjoy the monthly content in Hour Detroit, "Like" us on Facebook and/or follow us on Twitter for more frequent updates.

Edit Module
Edit Module Edit ModuleShow Tags

Archive »Related Content

The Way It Was

Detroit Express soccer championship, 1982

More Than a Pretty Face

Uncovering an Hour Detroit cover girl 10 years later

The Way It Was

Midtown neighborhood, 1929

A Peek Inside One of Michigan's Five Nudist Resorts

Turtle Lake Resort is the land of the free and the home of the bare

Paddle-to-Table with Detroit River Sports

This dinner tour takes farm-to-table to a new level
Edit Module
Edit ModuleShow Tags

Most Popular

  1. Welcome to the Park
    Northwest Detroit neighbors ready to welcome the Rosedale Beer & Bistro brewpub/restaurant
  2. Batch Brewing Company Announces Expansion
    Acquisition of second building completes the first step
  3. Hour Detroit’s Best of Detroit Party 2017 Recap Video
    Hour Detroit brought the Best of Detroit issue to life at the 12th annual Best of Detroit Party...