Exported From Bellaire

Inventive brewer Short’s hits milestone and announces plans to distribute outside of Michigan


After more than a decade of being a “Michigan-only” brewery, Joe Short has made the difficult decision to begin distributing his beer and Starcut Ciders divisions outside of Michigan’s borders.

The Bellaire-based company has crafted distinct beers with interesting flavor combinations, and contributed greatly to Michigan’s reputation as “The Great Beer State.”

Even with the production facility that opened in 2009 in Elk Rapids, Short had previously stated his desire to only serve the state that he calls home. But in a letter posted on the company website (see image below), he says he feels a responsibility to the staff and company to expand. He saw the limited shelf space with the increasing number of breweries both in and distributing to Michigan. He sees Short’s as a provider for employees and a community-builder.

“My role is to ensure that we continue to thrive as a business and take care of our staff,” he says. “Over the past couple of years, we have built a dream team of staff and infrastructure needed to produce our hand-crafted beer on a scale that ensures a constant supply to the state of Michigan.  We currently have both the capacity and the personnel to sell more beer and cider than just the Michigan market, without compromising the quality of service to our home state.”

Out of Michigan distribution will begin February 5, although states and markets have not been disclosed.


More Short’s News: Meet Batch 5000

After registering Short’s Brewing Company as a business in 2002, Short’s has grown exponentially and has now achieved a major milestone: 5,000 batches of beer.

To mark the occasion, Short’s is releasing the aptly named Batch 5000.

Batch 5000 is a big-bodied Triple American India Pale Ale with notes of pineapple and orange complemented by a piney hop bitterness. This special release ale clocks in at 75 IBU and 15% ABV.

Says Head Brewer Tony Hansen: “When I started thinking about reaching the milestone of Batch 5K, it brought back a lot of memories of the good old days. A lot of which were celebrated yearly with a variety of huge IPAs brewed in celebration of our first five anniversary parties. So I really felt compelled to take parts and pieces from our best IPAs and create a monster triple IPA.”

Batch 5000 will be sold in limited quantities in 22 oz. bottles, and should start appearing on shelves on January 29.


Short’s Brewing Company Pub

121 N. Bridge St.
Bellaire, MI 49615


Short’s Production Facility

211 Industrial Park Dr.
Elk Rapids, MI 49629




Edit Module
Edit Module Edit ModuleShow Tags

Archive »Related Content

Drink Beer, Do Good

Local breweries and pubs jump on the charity bandwagon

Everything You Need to Know About Aquavit

Michigan distillers get hygge with a new trend’s distinct Scandinavian accent

7 Michigan Breweries Worth a Trip

Check out these must-visit locations during your summer travels

How Local and Federal Laws Impact Michigan’s Beer Industry

The effect of politics on consumers and brewers

Say Hello to North Pier Brewing Company

Benton Harbor-based brewery crafts Belgian and European-inspired ales
Edit Module
Edit ModuleShow Tags

Most Popular

  1. And the 2019 Restaurant of the Year Is: Prime + Proper
    A polished ambience and masterful dishes at downtown Detroit’s Prime + Proper, reimagine the...
  2. 24 Hours With . . . Sophia Bush
    Actress, activist, and co-founder of Detroit Blows
  3. Bottoms Up
    More than 60 years after Black Bottom was razed, the Detroit region named for its rich, dark soil...
  4. Live Long and Prosper
    Ann Arbor’s Forever Labs builds a thriving business banking stem cells on the prospect of...
  5. Three Generations, One Roof
    University of Michigan Professor Natasha Pilkauskas finds one type of household is on the rise
  6. Japanese Exchange
    Adachi brings a fresh Asian-inspired menu to a Birmingham landmark
  7. Another Crack in the Ceiling
    A young, rising female activist shares the impact and inspiration of Rashida Tlaib’s historic...
  8. Smart Cookies
    More than a century ago, Juliette Gordon Low sparked a movement to inspire girls to embrace their...
  9. Pure and Simple
    Drawing inspiration from the spring bridal runways and celebrity brides alike (we’re looking at...
  10. Spicy Peanut Soba Noodles
    The mother-daughter team behind recipe development site, Crowded Kitchen, cooks up mindful dishes...