Treat Dreams Thrills and Chills With Exotic Ice Cream Flavors

Dipping Point: The offbeat ice-cream flavors at Ferndale’s Treat Dreams are a far cry from chocolate, vanilla, and strawberry.


You scream, I scream, we all scream — for peanut butter and chocolate-covered bacon ice cream? And brown-sugar ham or cornflake and bourbon ice cream?


Scott Moloney, who calls himself “a mad scientist of ice cream,” has been scooping a lot of unexpected flavors since he opened Treat Dreams last August in a Ferndale storefront that’s done up appropriately in bright ice-cream colors.

“If you saw the flavor board when I opened, and compared it to today, you’d see the evolution.” Moloney admits starting somewhat timidly, making mostly traditional flavors in the micro-creamery and bake house at the rear of his Woodward Avenue shop, but not for long. He soon began experimenting.

When he concocted a flavor he calls Sunday Breakfast, named for its waffles-and-bacon combination, he says it “put us on the map.”


“The reaction I got was much more than I anticipated. From there, I said, ‘Now let’s see what I can do.’ ”

The always-evolving flavor board now lists such treats as honey lavender, Mexican chocolate cinnamon chipotle, and salted caramel, which is a labor-intensive flavor because the caramel is housemade. It’s also one of the most popular, along with Kookie Monster (blue vanilla with chocolate-chip cookie dough and chopped Oreos). A new flavor debuts every Sunday, and people show up at noon, when the store opens, to try it.

Moloney’s road to the ice-cream business was anything but direct. His career was in finance for a number of years, with stints at Penske Corp. and Comerica Bank, before he resigned from the bank in 2009 to try something completely different. “The crazy part is, I loved banking,” he says, but the entrepreneurial urge took over.
The only prior experience with ice cream was taking his son, Matthew, and daughter, Payton, now 13 and 11 respectively, out for treats at Dairy Deluxe in Birmingham. No matter what time of day they went, it was always busy, and, he says, “the business model intrigued me.”

He began seriously researching the ice-cream business and attended a couple of national conferences. At one, he met a shop owner who invited him to come to his ice-cream store in Dayton, Ohio, to see if the lifestyle appealed to him. It did.
And so Treat Dreams was born — on lucky Friday the 13th — in August 2010.

In addition to selling ice cream, cake pops (chocolate-covered cake on sticks), and ice-cream cakes, all made in-house, the shop caters private parties and is ready to make custom flavors for customers who want to come up with their own combinations.

Moloney, a 43-year-old Birmingham resident, also shows up at the farmers markets in Birmingham, Dearborn, and Lake Orion with his frozen confections in giant coolers. He calls his niche “weird ice cream.”

Judging by the response, it’s apparently not that weird.

22965 Woodward, Ferndale; 248-544-3440
11 a.m.-9 p.m. Mon.-Thur., 11 a.m.-10 p.m. Fri.-Sat., noon-9 p.m. Sun.

If you enjoy the monthly content in Hour Detroit, "Like" us on Facebook and/or follow us on Twitter for more frequent updates.


Edit Module
Edit Module Edit ModuleShow Tags

Archive »Related Content

My Two Christmases

An Armenian-Iranian, Detroit-based writer reflects on transposing the holiday across continents

Sanctuary for the Senses

Castalia in Midtown offers a cocktail experience unlike any other

Local Pie Makers Offer Variety of Fillings

Area bakers offer alternative fillings for holiday pastry.

A Taste of Paris

Cannelle Patisserie chef Matt Knio’s baked goods are turning up in restaurants and markets across metro Detroit

The Big Dipper

Garden Fresh Gourmet is a shining star in the metro Detroit Food scene
Edit Module
Edit ModuleShow Tags

Most Popular

  1. The Makings of the Shinola Hotel
    When the Detroit brand’s first foray into hospitality opens its doors, it’ll offer customers...
  2. My Two Christmases
    An Armenian-Iranian, Detroit-based writer reflects on transposing the holiday across continents
  3. New Year’s Eve, Brooklyn Style
    Tips for celebrating 2019 from the pros at Brooklyn Outdoor
  4. Main Review: SheWolf
    Born in Detroit but inspired by Rome, SheWolf takes diners on a culinary journey
  5. The Art of Gifting
    Metro Detroit tastemakers from all walks of life offer a glimpse of what’s on their holiday...
  6. Comeback Catering
    Dish, in Detroit, pushes through hard times with consistently delicious food
  7. Meet the Makers: Tait Design Co.
    How an after-work hobby ascended to a booming business
  8. Precious Metals
    Layering necklaces, stacking rings, and placing bangle upon glitzy bangle: a definitive guide to...
  9. Food Recipe: Braised Beef Brisket
    Chef Aaron Lowen, of Empire Kitchen & Cocktails, shares one of his favorite holiday recipes
  10. An Hour with ... Ricki Friedman
    Founder, Break the Weight