Beauty Mark

A Livonia makeup boutique puts a happy face on women dealing with health problems



Published:

That charming little gingerbread cottage on Seven Mile east of Farmington Road has taken on new life since sisters Lisa Glickoff and Jamie Cothe gave it a makeover.

Beautiful things are happening inside the Livonia boutique, as well, where the siblings’ makeup business, Astute Artistry, is flourishing.

But this beauty studio is about more than a pretty face.

Their cottage industry has two faces, so to speak. The for-profit side of Glickoff’s business, Astute Artistry I, is a popular makeup-training boutique and beauty studio.

Glickoff is most proud of the non-profit Astute Artistry II, which aids women suffering from hair and skin complications brought on by serious health challenges such as cancer treatments, alopecia, or burns. Glickoff offers free makeup consultations and product discounts to patients who are referred by several area health-care providers, or those who are currently going through treatments, and discounts apply to all survivors.
 

“I’ve always been in the makeup business to help people,” says Glickoff, a makeup artist with 16 years of experience, who has done work for the Oscars. “Cancer has run in my family. I’ve seen it, witnessed it through friends and family,” she says. “But when I walked in the three-day [Komen 69 Mile Walk] last year, it put me over the top.”

That walkathon first put Glickoff into a fit of tears, then a fit of action. She pitched her idea to the Barbara Ann Karmanos Cancer Institute, which now distributes Astute Artistry business cards at every support meeting.

Clients referred from Karmanos receive two annual visits at no charge. The sessions include makeup lessons and beauty tips. They also give 25 percent off a cosmetic purchase (15 percent of which is donated to Karmanos). Paula Dorf and Purely Pro are the endorsed cosmetics.

Kelly Brittain, a registered nurse who directs Community and Supportive Services for the Barbara Ann Karmanos Cancer Institute, applauds the services, which she says, “lift the patients’ spirits and help them cope with their cancer diagnosis, treatment, and recovery.” — Susan Howes
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