The Way It Was - Drink Golden Jersey Milk


Published:

1936 The "Got Milk?" ad campaign to chug down more moo juice has been wildly successful since 1993, but in the 1930s, this eye-catching neon sign did the trick. The imposing cow urging passers-by to "Drink Golden Jersey Milk" kept vigil over the entrance to the main office of the Detroit Creamery Co. at Grand River Avenue and Sycamore Street. When home delivery of milk and other dairy products was ubiquitous, trucks from such Detroit dairies as United, Twin Pines, Brown's, and Wilson's were a common sight. Home delivery from some companies still exists today, but on a much more limited scale. This signage was created by a Detroit-based company — Walker & Co. — whose headquarters were in New Center. Walker, founded in 1885, designed countless outdoor signs, not only here but also across the nation and Canada. A Walker ad from 1926 boasted an "art department second to none in the design of posters or painted displays." Walker created signs for many types of businesses, most notably for auto companies and their dealerships. According to the Detroit Historical Society, Walker was even responsible for the familiar illuminated red ball atop the Penobscot Building. The company experienced a series of buyouts, beginning in 1961.

Edit Module
Edit Module Edit ModuleShow Tags

Archive »Related Content

The Way It Was

1956, Hudson's Northland in Southfield

An Hour with ... Ricki Friedman

Founder, Break the Weight

Meet the Makers: Tait Design Co.

How an after-work hobby ascended to a booming business

Pick Your Performance

In its 202-year history, the German story of The Nutcracker has been translated and reimagined so many times, there now exists a production for all. Here, a few renditions coming to metro Detroit.

Legal Practice

A historic playhouse in Detroit teaches local lawyers how to get into character
Edit Module
Edit ModuleShow Tags

Most Popular

  1. The Makings of the Shinola Hotel
    When the Detroit brand’s first foray into hospitality opens its doors, it’ll offer customers...
  2. My Two Christmases
    An Armenian-Iranian, Detroit-based writer reflects on transposing the holiday across continents
  3. An Hour with ... Carmen Harlan
    Broadcast journalist and founder of the Carmen Harlan Collection
  4. New Year’s Eve, Brooklyn Style
    Tips for celebrating 2019 from the pros at Brooklyn Outdoor
  5. Hour Detroit and Detroit Home’s Downtown Living Tour 2018
    Hour Detroit and Detroit Home’s third annual Downtown Living Tour took place September 7th-9th....
  6. God-Given Talent
    A local choir sings its way to live television
  7. Cocktail Recipe: Toddy Incarnata
  8. Main Review: SheWolf
    Born in Detroit but inspired by Rome, SheWolf takes diners on a culinary journey
  9. Comeback Catering
    Dish, in Detroit, pushes through hard times with consistently delicious food
  10. The Art of Gifting
    Metro Detroit tastemakers from all walks of life offer a glimpse of what’s on their holiday...