Tie Society

Detroit-based Cyberoptix’s new menswear line adds a dash of creativity to the cubicle


Published:

For those with an aversion to ties — whether it’s prep-school trauma or office-wear disenchantment — Detroit artist Bethany Shorb may have a solution. Well Done Goods, her new line of neckties, bow ties, and accessories, meshes “cubicle” with “cowboy.”

“I had a lot of clients that are in creative industries [who] wanted to show their individuality. ... They’d be super punk-rock on the weekend, but might have had a job [that requires a tie]. So this way they could get a little bit of that persona into their work life,” says Shorb.

Well Done Goods offers ties and accessories cut from diverse materials, and the result is an aesthetic sweet spot between hardy and luxurious. Designs make use of Michigan-made felt, repurposed automotive leather, cowhide, and more. Shorb hunts down her materials online and at in-house auctions, and even braving local felt factories despite her allergy to the material.

Well Done Goods evolved from Cyberoptix, which Shorb founded after a friend taught her how to silk-screen on her kitchen table. Cyberoptix has been featured in many Etsy gift guides and collections, including the recent Hunger Games and Breaking Bad themed collections.

With Well Done Goods, the possibilities romp and leap playfully. Products include leather ties from a Mercedes and an espresso cowhide design that John Wayne would have picked had he ever had a temp job.

“When you’re doing ties out of industrial felt and cow fur, people aren’t familiar with that,” Shorb says. “But as soon as they see [the ties], they’re like ‘Wow, this is great, I have to have this.’ ”

For information, visit welldonegoods.com.


Edit Module
Edit Module Edit ModuleShow Tags

Archive »Related Content

Q&A: Douriean Fletcher, Jewelry Designer for ‘Black Panther’

During a visit to Detroit, the creative will give a behind-the-scenes look at the film’s accessories

The Gentleman’s Guide to Style

From grooming to shopping, a comprehensive directory for stylish men in metro Detroit

Blown Summer Style Challenge: Be Brave With This Season's Sheer Fabrics

Billowy silhouettes and scintillating jewelry create an ethereal appeal

6 Minutes with Betsey Johnson

The famed fashion designer unveiled her latest assortment of clothing and accessories at Somerset Collection

5 Tips for Crafting Floral Designs Like a Pro

Natalia Januszewski creates an arrangement that adds drama to even the most minimalist spaces
Edit Module
Edit ModuleShow Tags

Most Popular

  1. Review: An Inside Look at the Newly Restored Detroit Club
    The once elusive location returns with an exquisite menu and opulent interior
  2. This Family-Owned Butcher Shop Serves Detroit’s Top Restaurants
    Ferndale’s Farm Field Table supplies grass-fed beef that’s a cut above competitors
  3. Manchester United, Liverpool F.C. to Face Off in Ann Arbor
    U-M will host the International Championship Cup match in July
  4. 50 Years Later: A Look Back at the Tigers’ 1968 World Series Win
    The underdog team staged a mighty comeback during the historic season
  5. Cocktail Recipe: Aquavit Gimlet
    Long Road Distillers recommends a twist on the classic
  6. Outdoor Entertaining: Put the ‘Great’ in Your Party on the Lake
    Sophisticated recipes, guides, and tips for a nautical brunch
  7. Meet the Detroit Startup Churning Out ‘Adult’ Cotton Candy
    Spun Sugar puts spiked and sophisticated spins on the childhood favorite
  8. Could These Minimalist Pieces Be the Future of Furniture?
    Floyd Detroit is crafting beds, tables, and desks that are meant to last
  9. Your Biggest Questions About Sunscreen, Answered by a Pro
    From how often to apply to the ingredients that make it work, a local dermatologist tells all
  10. Everything You Need to Know About Aquavit
    Michigan distillers get hygge with a new trend’s distinct Scandinavian accent