Tie Society

Detroit-based Cyberoptix’s new menswear line adds a dash of creativity to the cubicle


For those with an aversion to ties — whether it’s prep-school trauma or office-wear disenchantment — Detroit artist Bethany Shorb may have a solution. Well Done Goods, her new line of neckties, bow ties, and accessories, meshes “cubicle” with “cowboy.”

“I had a lot of clients that are in creative industries [who] wanted to show their individuality. ... They’d be super punk-rock on the weekend, but might have had a job [that requires a tie]. So this way they could get a little bit of that persona into their work life,” says Shorb.

Well Done Goods offers ties and accessories cut from diverse materials, and the result is an aesthetic sweet spot between hardy and luxurious. Designs make use of Michigan-made felt, repurposed automotive leather, cowhide, and more. Shorb hunts down her materials online and at in-house auctions, and even braving local felt factories despite her allergy to the material.

Well Done Goods evolved from Cyberoptix, which Shorb founded after a friend taught her how to silk-screen on her kitchen table. Cyberoptix has been featured in many Etsy gift guides and collections, including the recent Hunger Games and Breaking Bad themed collections.

With Well Done Goods, the possibilities romp and leap playfully. Products include leather ties from a Mercedes and an espresso cowhide design that John Wayne would have picked had he ever had a temp job.

“When you’re doing ties out of industrial felt and cow fur, people aren’t familiar with that,” Shorb says. “But as soon as they see [the ties], they’re like ‘Wow, this is great, I have to have this.’ ”

For information, visit welldonegoods.com.

Edit Module
Edit Module Edit ModuleShow Tags

Archive »Related Content

Men's Spring Fashion: On The Town

Men's Spring Fashion.

Freshen Up For Fall

These hand-picked hair, makeup, and skincare products are some of our favorites. Try them to smooth away wrinkles, brighten your eyes, and tame unruly hair just in time for fall.

Call to Arms

Fall dressing gets powerful with gender-neutral military looks

Festive Fashion: Party Looks Take Center Stage

Standout textures, colors, and embellishments put holiday-party fashions at center stage.

Fall Fashion: Found in Translation

Like the pleasingly quirky results of foreign phrases reinterpreted, redefining elements of fashion trends can create a personal narrative that's yours alone.
Edit Module
Edit ModuleShow Tags

Most Popular

  1. Top Docs List 2018
  2. Memories of Miya
    Citizen Yoga founder, Kacee Must Leeb reflects on her sister’s suicide, its impact on her...
  3. Introducing the Piekie
    These cookie-shaped pies win big on-screen and off
  4. The Sixth Man
    A youth basketball coach teaches lessons on and off the court
  5. Seeking Support
    Like many metro areas across the U.S., finding a therapist in and around Detroit can prove to be...
  6. Therapy in the Digital Age
    New innovations that revolutionize traditional approaches to counseling
  7. Food Recipe: Chili
    Michael Keys, of Red Crown in Grosse Pointe Park, shares his favorite chili recipe
  8. Author's Cuisine
    At M Cantina in Dearborn, Junior Merino is creating a new kind of Mexican cuisine that is...
  9. Mending Migraines
    Nausea, excruciating head pain, sensitivity to light and noise: The oppressiveness of the list of...
  10. Seeing Clearly
    The co-founders behind Genusee on making eyewear with a mission