Canna-Business Profiles – 2022 – Special Section
NEW STANDARD CANNABIS
New Standard Cannabis
Nine locations in Michigan – and growing | anewstandard.com
New Standard Cannabis set out to become the “new standard” by creating a vibrant Michigan-based community for cannabis cultivation and appreciation founded on service, knowledge, care, quality, and inclusivity. Their incredible growth, unmatched customer satisfaction, and commitment to holding true to their original business plan proves they’ve created exactly what they set out to create: the new standard.
The company’s success begins at the front door, where guests feel like they’re walking into their favorite coffee shop or boutique. The team is dedicated to providing the highest-quality cannabis in a safe, socially conscious, eclectic environment.
“Our budtenders are the No. 1 educators in our business,” says New Standard COO Mary Turon. “We want everyone to be greeted with a friendly face and a team that’s very knowledgeable and helpful. Our budtenders can guide each guest and educate them on the many different varieties available in our stores.
“We don’t judge people on their journey and what they’re trying to achieve. These are only recommendations, and everyone’s system is different. We always go with the least amount and increase if needed.”
From one store in April 2020 to nine in April 2022, each New Standard location offers a relaxed vibe and unique décor reflective of the local community. New Standard also is growing the local economy, creating more than 300 jobs statewide in just two years.
“With cannabis you have to be very flexible, because things change very rapidly even when you’re doing everything right,” Turon says. “We’re growing at a thoughtful pace and learning as we grow. We’re a fully integrated company following a sound strategic plan, and opening up in the right areas that will make the most impact.”
New Standard is involved in every aspect of cannabis, from farm to flower, and its two Michigan farms produce the popular Beaverton Farms and SuperSuper products, which are sold in all New Standard stores.
When it comes to choosing a cannabis flower, New Standard offers a wide variety of options. Other products offered by New Standard include vapes and cartridges, concentrates, edibles, vaporizers, prerolls, topicals, tinctures, merchandise, and accessories.