This month for the Pure Michigan 400 NASCAR Sprint Cup Series race. Michigan International Speedway and Pure Michigan decided to host the race again this year in response to the “overwhelmingly positive feedback from fans,” after the inaugural Pure Michigan 400 last year, says the Michigan Economic Development Corporation.
Michigan Economic Development Corporation spokeswoman Michelle Begnoche says the race is a major marketing effort aimed toward NASCAR fans nationwide. “[We want] to encourage [NASCAR fans] to come to Michigan for racing, a vacation, and possibly to check out Michigan as a place to do business,” she says.
After last year’s race, the State of Michigan received $9 million in promotions. Last year, the Pure Michigan 400 was mentioned in more than 1,000 news stories on Google in the days following the race. Begnoche says the event was a great race and a significant opportunity to showcase Michigan to people and companies looking to relocate.
The race also highlights Michigan’s Irish Hills vacation area. A Pure Michigan 400 Roush Mustang that will cruise across the state this summer as a promotion will be given away at the Aug. 19 race.
Tickets for the final race of the 2012 MIS season start at $25. Children under 12 are admitted free when accompanied by an adult.