Best Florist 2019: Viviano Flower Shop

The family business has strong roots in metro Detroit
Viviano Flower Shop
Floral arrangement courtesy of Viviano Flower Shop

Viviano Flower Shop is a fourth-generation family business that excels in the scale of its offerings. Servicing everything from graduations and weddings to anniversaries and funerals, the metro Detroit staple’s St. Clair Shores, Shelby Township, Chesterfield Township, Grosse Pointe Woods, and Rochester locations have become go-to spots for locals seeking their own floral fantasy.

But this year’s Best Florist – Multiple Locations wasn’t always this grand. In fact, it’s come a long way since its humble beginnings in Detroit.

Viviano Flower Shop was started by Frank P. Viviano and his wife, Elizabeth, in 1937. Like many Great Depression-era business owners, Frank would go to great lengths to satisfy customers. He even delivered floral arrangements via Detroit city buses due to gas rationing. Following years of dedication and hard work, though, Viviano Flower Shop found its footing. By the mid-40s, Frank purchased a Grosse Pointe greenhouse, which was later re-erected as the storefront for the florist’s St. Clair Shores location.

Since then, all eight of Frank and Elizabeth’s children have worked at the shop, and now. Frank aimed to install entrepreneurial qualities like craftsmanship, commitment, and camaraderie in his kids, who would go on to continue to grow the business with their own kids — today, Viviano Flower Shop is fronted by CEO Paul and President Peter, Frank’s grandchildren. With more than 80 years in business, perhaps it’s this strong foundation that’s made Viviano Flower Shop a winner. For more information, visit viviano.com.


See more of our Best of Detroit winners, here. 

Facebook Comments

Previous article Best Colorful Character 2019: David C. McKnight    
Next article The 2019 Wellness Trends to Add to Your Watch List
Emma Klug is a senior editor and digital content coordinator at Hour Detroit. In her role, Klug writes and edits stories on community, art, food, and lifestyle topics for hourdetroit.com, edits the Hour Daily newsletter, and is involved in planning and proofing the monthly print magazine. She also oversees the editorial web internship program for the magazine. A graduate of Columbia College Chicago, Klug has been with Hour Detroit since 2016. She has also contributed to Hour Media publications DBusiness magazine and Metro Detroit Weddings magazine. You can reach her at eklug@hour-media.com.