Blake’s Hard Cider Teams Up with Austin Eastciders

The merger forms the largest independent craft hard cider company in the country.
Andrew Blake holds three cans of cider from each cidery in the merger. // Photograph courtesy of Blake's Hard Cider Co.

Blake’s Hard Cider has announced it will join forces with the Texas-based Austin Eastciders to “rekindle a piece of American history and supercharge the resurgence of the cider category.”

These two cideries, along with Avid Cider Company, which was purchased by Blake’s Hard Cider last year, will form the new Blake’s Beverage Company, the largest independent craft hard cider company in the U.S.

Blake’s Beverage Company hopes to become a leader in the current revival of cider and make it the country’s drink of choice — as it was dating back to 1899 when America was producing millions of gallons of cider for millions of people who considered it to be their preferred beverage.

“We don’t want to change what makes these brands great, we are coming together to become the largest independent cider company in the US,” Andrew Blake, CEO and founder of Blake’s Hard Cider, said in a press release.

“While our passions and mission align, each brand offers consumers unique flavors, personalities, and complementary perspectives filtered through the lenses of their regions.”

With this partnership, Blake’s Beverage Company will leverage its operations in New York, Michigan, Oregon, and Texas to ensure a steady apple supply for all brands and deliver a “more complete portfolio of products” at different price points to a wider selection of consumers.

“Our founders’ vision 10 years ago was to be the #1 Cider in Texas and the #1 Craft Cider everywhere we choose to go,” John Glick, President and CEO of Austin Eastciders said in a press release. “With this partnership, we believe we can fulfill our founders’ mission to bring more cider to the masses.”

Details of the deal have not been publicly disclosed.

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