Entering the world of beauty straight out of high school, Jordan Corridor has always had a clear vision for the type of salon she wanted to run. Turning those dreams into a reality, the 24-year-old Brighton native just completed a full-scale renovation of her salon, Studio Frwd.
Taking about three months to come to fruition, the recent expansion took Studio Frwd, located at 213 W. Main St. in Brighton, from four chairs to 10 and created additional rooms for tech services and spray tans. It also included the addition of new leather chairs, gold accents, and a retail space. Corridor sought out the renovation to provide a luxurious customer experience for more clients, all while maintaining the comfortable, laid back feel of Studio Frwd.
“The expansion mainly focused on providing more room for our clients and our stylists,” Corridor says. “We’ve grown so much since I first started and it’s important to be able to accommodate the growing number of clients.”
Corridor previously worked in Brighton salons as an apprentice and receptionist, but at 22 she decided it was time to open her own space. “I was looking for something a little trendier and more upbeat, something that could cater to a younger clientele,” she says. “I wanted to create a space for young stylists to gain experience and work comfortably.” She opened the doors to Studio Frwd in 2019, and the salon now has hundreds of clients and nearly four thousand followers on Instagram.
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In addition to haircuts, extension installation, and coloring, the salon offers event services and a full menu of spa experiences including lash lifts and extensions, waxing, facials, brow lamination, and more. Employing 10 stylists and two estheticians, Studio Frwd’s staff is trained in blonding, extension work, and other skills to create a customized look for each client. “Our stylists are fun and trendy, but most importantly they keep up on their education,” Corridor says. “We look for someone who’s fun to talk to and easy to get along with, but also understands the most current styles and how to achieve them.”
Clients come to Studio Frwd for “Cool Girl Hair,” a phrase regularly said by the salon’s staff that Corridor describes as “confidence, independence, and strength, as well as having the style to match.” The saying is showcased on the hats and hoodies sold inside the salon. The businesses’ retail section also features products from brands like Olaplex and Kevin Murphy, as well as items from Corridor’s accessory line, The Frwd. The line includes multiple styles of claw clips, combs and brushes, scrunchies, silk pillowcases, and apparel. Corridor’s line frequently drops new accessories, and she plans on releasing more styles in June.
“At Studio Forward we don’t just provide a haircut or color. We are aiming to be a one-stop-shop for a complete transformation,” she says. “I wanted to create an environment where you can walk out feeling good about yourself and the way that you look.”
To celebrate its recent renovations, Studio Frwd is hosting an open house event from 4 p.m. to 10 p.m. on May 13. The salon will offer 30 percent off all retail, $10 brow waxing, and complimentary scrunchie sets from The Frwd. There will be a champagne toast, catering from Taco Bell, and music by DJ Cheeks. Guests must wear face masks.
For more information, visit studiofrwd.com.