Detroit-based Somerset Collection Studio to Host Max Mara Pop-Up

The shopping experience celebrates the Italian brand’s 70th anniversary
max mara - somerset collection studio
The Max Mara pop-up at Somerset Collection Studio will feature items from the brand’s fall/winter 2021 70th anniversary collection as well as special edition anniversary merch. // Photograph courtesy of Somerset Collection

Max Mara is heading back to the Somerset Collection Studio in Detroit. From Oct. 8 to 24, the space will be transformed into a pop-up that celebrates the Italian fashion brand’s 70th anniversary.  

 

Located in the Metropolitan Building at 33 E. John R St., the shop will carry Max Mara’s fall/winter 2021 70th anniversary collection, which includes items like the brand’s iconic Teddy Coat, knitwear, and accessories. Special edition anniversary merchandise will also be for sale, including a seven-piece T-shirt collection that highlights seven artists who have collaborated with Max Mara or used the brand’s items in their work. William Wegman, who took photographs of Weimaraner dogs wearing the Max Mara 101801 camel coat, is among the creatives whose work is featured in the collection.

 

Each week the pop-up is running, Somerset Collection Studio visitors will be entered into a raffle to win a Max Mara handbag. Any customer who makes a purchase will also receive a complimentary 70th-anniversary accessory. Additionally, hotel guests staying at the Aloft at the David Whitney Building or Element at the Metropolitan will receive $100 toward any $500 purchase.

max mara - somerset collection studio
The Somerset Collection Studio is located in the Metropolitan Building in Detroit. // Photograph courtesy of Somerset Collection 

The Somerset Collection Studio opened in December 2020 with a Max Mara pop-up. Looks

from the brand were projected onto eight mannequins in the shop’s window. QR codes were also displayed, and passersby could scan them to receive discounts at the Max Mara store at the Somerset Collection in Troy.

 

The studio — which has also hosted a floral-themed pop-up with items from various fashion brands — was launched to create a new space in Detroit for unique luxury retail experiences. “When we announced Somerset Collection Studio, we made a commitment to pushing the industry forward, recognizing an opportunity to reinvent our space as a studio or gallery designed to celebrate retail in a new way,” said Nathan Forbes, managing partner of The Forbes Co., in a press release when the studio opened.

 

The upcoming Max Mara pop-up shop will be open from noon to 8 p.m., Thursday through Saturday, and from noon to 6 p.m. on Sunday.

 

For more information, visit thesomersetcollection.com/studio

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Emma Klug is a senior editor and digital content coordinator at Hour Detroit. In her role, Klug writes and edits stories on community, art, food, and lifestyle topics for hourdetroit.com, edits the Hour Daily newsletter, and is involved in planning and proofing the monthly print magazine. She also oversees the editorial web internship program for the magazine. A graduate of Columbia College Chicago, Klug has been with Hour Detroit since 2016. She has also contributed to Hour Media publications DBusiness magazine and Metro Detroit Weddings magazine. You can reach her at eklug@hour-media.com.