Rebel Nell Opens a Shop at Twelve Oaks Mall

Shop the Detroit company’s special collaborations and Mainstay Collections at the new store
rebel nell
Locals can now shop Rebel Nell at Twelve Oaks Mall. // Photograph courtesy of Rebel Nell

Rebel Nell is bringing its line of socially conscious and sustainable jewelry to Novi. The company, which currently sells its products online and out of its Detroit manufacturing headquarters, is opening a shop at Twelve Oaks Mall today.

“We are thrilled to bring the experience of Rebel Nell to the suburbs,” says Rebel Nell CEO Amy Peterson in a press release. “It is exciting to expand our reach to Twelve Oaks and share our story of impact and jewelry with new customers, in addition to those who have supported our growth over the past eight-plus years.”

The new location is the company’s first stand-alone store and second retail location. Peterson co-founded Rebel Nell in 2013 with creative director Diana Russell. The business aims to empower local women with barriers to employment by providing them with classes and jobs creating jewelry made from recycled materials.

Located on the upper level near Nordstrom, the space will be filled with bracelets, earrings, cuff links, necklaces, rings, and other items that were manufactured at Rebel Nell’s headquarters. Shoppers can find pieces from collaborations like the Big Heads Collection, which features accessories made from papier-mâché heads from the Big Head Corp. and the Parade Co., and the Motown Museum Album Collection, which includes pieces from Motown Records vinyl albums. The company’s Mainstay Collections, created using layers of Detroit graffiti paint chips, will also be available to shop.

The Twelve Oak’s store will be servicing customers through at least March 1. The shop is open from 10 a.m. to 9 p.m. Monday through Friday and 11 a.m. to 7 p.m. on Sunday.

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Emma Klug is a senior editor and digital content coordinator at Hour Detroit. In her role, Klug writes and edits stories on community, art, food, and lifestyle topics for, edits the Hour Daily newsletter, and is involved in planning and proofing the monthly print magazine. She also oversees the editorial web internship program for the magazine. A graduate of Columbia College Chicago, Klug has been with Hour Detroit since 2016. She has also contributed to Hour Media publications DBusiness magazine and Metro Detroit Weddings magazine. You can reach her at