Shinola Debuts Timepiece Inspired by Detroit’s Book Tower

The watch is designed to be “feminine, timeless, and elevated”
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The Book Watch is now available for purchase. // Photograph courtesy of Shinola

Shinola is paying homage to an iconic Detroit skyscraper with its new timepiece. The Book Watch, which is available at select Shinola stores and online starting today, is inspired by the Book Tower’s stunning third-floor skylight.

According to Brandon Little, vice president of product design at Shinola, the shape of the atrium led the team to explore a design that was “feminine, timeless, and elevated.” A petite 255 mm timepiece, the Book Watch features a polished Petoskey stone dial; the gemstone is native to Northern Michigan beaches.

The timepiece also has a halo of diamonds surrounding its oval face that mimics the glasswork of the building’s skylight, as well as a micron gold plating finish and a premium alligator leather strap. It retails at $2,900 and can be engraved for an additional cost.

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The Book Watch features a halo of diamonds around its oval face. // Photograph courtesy of Shinola

Designed by Detroit architect Louis Kamper, the Book Tower was constructed in the 1920s and stands 38 stories tall on the corner of Washington Boulevard and Grand River Avenue. The skyscraper embraces the Italian Renaissance style and is considered one of the most recognized buildings in the city’s skyline.

“Shinola is thrilled to debut The Book Watch, our new luxury timepiece inspired by one of Detroit’s first skyscrapers, the iconic Book Tower,” says Shannon Washburn, CEO of Shinola. “We are awed by the beauty and personality of the city we call home, which is reflected in our most celebrated designs.”

Shinola has previously taken inspiration from the city to create its timepieces. In 2016, the company created a collection in honor of Detroit’s Guardian Building. Shinola has also released watches in honor of music artist and producer Smokey Robinson and Emily Gail, the Detroit native who created the “Say Nice Things About Detroit” campaign.

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