The Great Eros Opens Shop in Birmingham

The lingerie and loungewear brand was founded in New York City in 2016
The Great Eros
The Great Eros has opened a new location in Birmingham. // Photograph by Shan Haq

In 2016, metro Detroit native Christina Viviani launched her lingerie and loungewear brand The Great Eros in New York City. After five years of operating a shop in Brooklyn and selling the brand’s goods online, she’s brought her designs to the Mitten State.

The Great Eros has recently opened a store in Birmingham. Located at 245 W. Maple Road, the store features the brand’s lingerie, including bras, undies, and bodysuits, and clothing, such as casual ready-to-wear tops, jumpsuits, dresses, jackets, and more. The brand partners with family-owned factories and studios in Italy, Peru, and New York City to create its garments.

The shop also offers a curation of jewelry, candles, beauty goods, and fragrances from other brands. The Great Eros has carried items from Cire Trudon, Sigal Fragrance, Gabriela Artigas, and more.

The Great Eros - Christina Viviani
Christina Viviani is the co-founder and creative director of The Great Eros. // Photograph by Shan Haq

Viviani’s signature design style focuses on minimalism, functionality, clean lines, and organic forms, according to a publicist representing the brand. The initial designs that Viviani — who is the co-founder and creative director of The Great Eros — made were inspired by the Midcentury Modern styles that were pioneered in the metro Detroit area.

The Great Eros’ store is open from 11 a.m. to 6 p.m., Monday through Saturday. Those interested in booking a private appointment can text 607-600-3767.

For more information, visit thegreateros.com.

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Emma Klug is a senior editor and digital content coordinator at Hour Detroit. In her role, Klug writes and edits stories on community, art, food, and lifestyle topics for hourdetroit.com, edits the Hour Daily newsletter, and is involved in planning and proofing the monthly print magazine. She also oversees the editorial web internship program for the magazine. A graduate of Columbia College Chicago, Klug has been with Hour Detroit since 2016. She has also contributed to Hour Media publications DBusiness magazine and Metro Detroit Weddings magazine. You can reach her at eklug@hour-media.com.