The Great Eros Opens Shop in Birmingham

The lingerie and loungewear brand was founded in New York City in 2016
The Great Eros
The Great Eros has opened a new location in Birmingham. // Photograph by Shan Haq

In 2016, metro Detroit native Christina Viviani launched her lingerie and loungewear brand The Great Eros in New York City. After five years of operating a shop in Brooklyn and selling the brand’s goods online, she’s brought her designs to the Mitten State.

The Great Eros has recently opened a store in Birmingham. Located at 245 W. Maple Road, the store features the brand’s lingerie, including bras, undies, and bodysuits, and clothing, such as casual ready-to-wear tops, jumpsuits, dresses, jackets, and more. The brand partners with family-owned factories and studios in Italy, Peru, and New York City to create its garments.

The shop also offers a curation of jewelry, candles, beauty goods, and fragrances from other brands. The Great Eros has carried items from Cire Trudon, Sigal Fragrance, Gabriela Artigas, and more.

The Great Eros - Christina Viviani
Christina Viviani is the co-founder and creative director of The Great Eros. // Photograph by Shan Haq

Viviani’s signature design style focuses on minimalism, functionality, clean lines, and organic forms, according to a publicist representing the brand. The initial designs that Viviani — who is the co-founder and creative director of The Great Eros — made were inspired by the Midcentury Modern styles that were pioneered in the metro Detroit area.

The Great Eros’ store is open from 11 a.m. to 6 p.m., Monday through Saturday. Those interested in booking a private appointment can text 607-600-3767.

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