Detroit’s Monroe Block was once an entertainment hot spot. Known as the city’s first theater district, Monroe Street was home to six movie theaters in the early 1900s. Now, over a century later, Bedrock and Emagine Entertainment are bringing the cinema back to the block with the launch of the Monroe Street Drive-In on Jan. 22.
“Our goal was to create an exciting and new experience for all of Detroit,” says Nadia Sesay, chief community growth and development officer at Bedrock, in a press release. “With the theater located on the site of Detroit’s first theater district, we wanted our local community to be the first to enjoy Monroe Street Drive-In.”
Located at 32 Monroe St., the 65-vehicle drive-in will be open from Thursday-Sunday. Showtimes begin at 7 p.m., and the theater’s schedule of family-friendly films will be announced weekly. Opening night will feature a screening of the original Jurassic Park on the drive-in’s 60X32-foot digital projection screen, while Jan. 23 will feature a showing of the first Shrek movie and Jan. 24 will feature Back to the Future.
The Monroe Street Drive-In will also offer outdoor seating, pedestrian paths, public restrooms, warming areas, and concession pavilions, which will sell popcorn, snacks, coffee, hot cocoa, bottled soft drinks, and bottled water.
The theater is an extension of Decked Out Detroit, an initiative launched by Bedrock in December that promotes safe dining, shopping, and activities in the downtown area during the pandemic. “Movies have always offered us a couple of hours to unplug and escape, and that has never seemed more important than now,” says Ivy Greaner, chief operating officer at Bedrock, in a press release. “The drive-in theater is our way of offering the community a way to get out of the house and safely enjoy a night out for the whole family.”
As part of the initiative, Monroe Street Drive-In patrons are welcome to order takeout from a number of local restaurants and have their food delivered directly to their vehicle.
And moviegoers will receive validation for eight hours of complimentary parking at a Bedrock parking garage.
Tickets are $20 per vehicle and can be purchased online or in-person at the theater. Once a month, Bedrock will offer a free screening to a local school or community or neighborhood group.
For more information and to purchase tickets, visit emagine-entertainment.com.