#BeingApartTogether was launched last year in the hopes of raising funds to support the Detroit Riverfront Conservancy’s efforts toward the maintenance and operations of the riverfront during the pandemic. After the virtual event’s success in 2020 — it raised over $175,000 — the nonprofit is hosting #BeingApartTogether again on July 8 to celebrate the major role Detroit Riverfront parks have on the community and to give locals a chance to support its mission.
“Parks and public spaces are without question essential to the well-being of our community,” says Cassie Brenske, chief development officer for the Detroit Riverfront Conservancy. “Donations made through the #BeingApartTogether campaign will allow us to continue funding the vital services that make the riverfront such a beautiful, safe, and tranquil place to be.”
This year’s event begins at 4:30 p.m. with a virtual tour from Detroit Experience Factory. Presented on detroitexperiencefactory.org, the free event will cover a variety of locations along the riverfront and Dequindre Cut, including Cullen Plaza and Valade Park. Those who are interested in attending can register online.
Following the tour, there will be a Battle of the Bands competition featuring pop, R&B, soul group New World Soul, the modern-classical group New Music Detroit, alternative soul and R&B artist Lvrboy, and the New Orleans-inspired acoustic group The Aston Neighborhood Pleasure Club. It will be broadcasted on the Conservancy’s Facebook page live at 6 p.m. The public can vote for their favorite act on social media. A winner will be named on July 19 and receive a cash prize and headlining spot at a future River Days event.
While the entertainment is free, the Detroit Riverfront Conservancy is selling three different family-friendly packages that include riverfront merchandise and locally sourced goodies. Available for purchase on the Detroit Riverfront Conservancy website through July 9, the packages are curated by City Bird and their proceeds — along with sponsorships and donations — will support the fundraiser.
The Riverfront Essentials package is $100 and includes a baseball cap, a balsa glider, Detroit Riverfront Populace coffee, a hologram sticker, and an activity zine. For $250, you can get the Family Fun Package, which includes everything from the Riverfront Essentials package plus mini craft cocktail syrup, sonography cards, a fishing kit, sidewalk chalk, and a mystery grab bag with Michigan-themed items like pins, stickers, and native seeds.
Buy-A-Package Give-A-Package is available for $400. Those who purchase this option will receive their own Family Fun Package box as well as provide one to a family from one of the Conservancy’s charity partners. Partners include the Boys and Girls Club of Southeastern Michigan, The Children’s Center, JazzyKat/Urban Fit Kids, Starfish Family Services, and Healthy Kids Summer Jam Camp.
For more information, visit detroitriverfront.org/beingaparttogether.
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