Shop Women’s and Men’s Activewear at Fabletics’ New Store

The shop is located at Somerset Collection in Troy
Fabletics somerset
Fabletics is now open at Somerset Collection. // Photograph courtesy of Somerset Collection

Following the grand opening of Hermès on June 11, Somerset Collection welcomed another addition to its lineup of retailers. Fabletics opened its first Michigan shop on Saturday, and you can now visit the Troy shopping center to check out the activewear brand’s collection of yoga, running, training, and lifestyle apparel.

The 1,865-square-foot store carries women’s clothing, including leggings, sports bras, joggers, cropped T-shirts, and sweatshirts, as well as a small selection of men’s items. The shop’s interior is made up of neutral colors such as white, grey, taupe, and ash so the apparel, which comes in basics like black and navy and bold hues like lime green and orange, can stand out.

Other interior details include refined metal and natural wood elements and a cool grey herringbone tile floor. A lounge area, furnished with plush chairs and custom light fixtures, offers recharging stations and refreshments.  

High-tech features are found throughout the shop as well. Customers who are trying on items in the fitting rooms can use OmniShop technology to request a different size or color, check stock, or learn styling tips without leaving their room. Touch screens with style quizzes are also displayed in the store, and an iPod-based point-of-sale system allows sales associates to help customers shop the Fabletics website and coordinate free shipping of products.   

Launched in 2013, Fabletics is known for its membership model that gives subscribers perks like a special monthly shopping credit, free shipping, and access to an app that offers trainer-led, on-demand workouts. The brand, which drops new styles every week online, has launched collections with celebrities such as Kate Hudson, Maddie Ziegler, and Kevin Hart and Eniko Parrish. Along with its online presence, it operates 54 brick-and-mortar stores.

The new Fabletics shop at Somerset is located on level two of the shopping center’s North side, between Tempur-Pedic and Zara. Store hours are 11 a.m. to 7 p.m., Monday through Saturday, and noon to 6 p.m. on Sunday.

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