Somerset Collection Brings Luxury Locker Room to Detroit for NFL Draft

Celebrate the Draft with Somerset Collection’s signature brands and other local goods at the Luxury Locker Room.
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Photograph courtesy of Somerset Collection

Somerset Collection is rolling out the green carpet for the NFL Draft, opening the Luxury Locker Room with more than 25 brands for locals and visitors to explore. To make this possible, the Luxury Locker Room is partnering with The Detroit Shoppe, a non-profit store that celebrates the people, places, and products of the city.

To celebrate the Draft and Detroit, The Luxury Locker Room will offer a one-of-a-kind shopping experience that features retail capsules from a selection of the brands located at the Somerset Collection. Local artists will be in residence to engrave fragrance bottles, personalize luggage tags, and even customize sneakers with graffiti art, too.

Shoppers can enter to win a Tumi bag, a Lily Pulitzer suitcase filled with products, or one of two Cartier sunglasses. For children visiting The Luxury Locker Room, a LEGO bar will be on-site where they can select a kit or draft their favorite team colors into their custom box.

Each shopper who visits the Locker Room will receive a designer accessory or home-good gift from one of Somerset Collection’s primer retailers.

The Luxury Locker Room, located on the second floor of The Metropolitan Building of Somerset Collection Studio, will open noon-8 p.m. every day, April 17-27, with extended hours the weekend of the Draft.

“We make it our mission to support Detroit and all the city does to attract world-class events to our region,” said Nathan Forbes, managing partner of The Forbes Company, in a press release. The Forbes Company is Somerset Collection’s developer and owner.

The Detroit Shoppe carries top brands from local institutions and artists, including Epiphany Glass, Second Story Interiors, Pingree Detroit, Iconic Detroit, the Detroit Institute of Arts, and many more. Since opening in 2010, the Detroit Shoppe has donated more than $4 million to over 100 charities in the city.

For more information on The Luxury Locker Room, visit thesomersetcollection.com, and for more community development news, visit hourdetroit.com.