When the catchphrase “A Diamond is Forever” was coined, it was unlikely that anyone could have imagined that “forever” also meant long-lasting damage to the environment because of the way traditional diamonds are mined. This often rogue industry doesn’t necessarily have to answer to regulatory bodies, leaving them free to create substantial waste and release carbon emissions into the air, as well as disrupt the biodiversity of mined areas.

Add in the effect on human lives, through slavery, abuse, violence, and even child labor—all common in diamond mining and exploration—and it’s difficult to justify the aggregate cost of purchasing one of these mined gems. Even mined diamonds labeled “ethically sourced” or “conflict free” may not truly be, and, because these gems tend to be pricier, buyers could spend more without being certain that their diamond doesn’t have a sordid history attached to it from somewhere in the supply chain.

When it’s time to say I Do, why not also make a commitment to the earth and to humanity by choosing a more sustainable, less harmful, lab-grown diamond? Diamonds grown in a lab are chemically, physically, and visually identical to mined diamonds. They’re the same as mined diamonds, right down to the atoms; the only difference is their origin. Lab-grown diamonds are not only 100% real, they’re also guaranteed to be 100% ethically sourced—and they’re actually 20-40% less expensive than traditional mined diamonds. With virtually zero downside, those in the market for engagement and wedding rings, as well as other fine jewelry, are opting for these man-made stones more than ever.

The founders of Clean Origin, retailer of lab-grown diamonds, understood the appeal and have made it their mission since 2017 to improve the diamond shopping experience. By putting quality and ethics first, they’re providing a product they feel good about that also gives their customers peace of mind knowing their precious diamond had a pure beginning. Clean Origin also makes every effort to use recycled metals in their jewelry to further lessen environmental impact.

When it comes to choosing a diamond, buyers are advised to consider the four Cs: cut, color, clarity, and carat. Clean Origin experts take the guesswork out of what can be a confusing process by hand-picking the selection of diamonds available on their site. All stones meet the minimum standards of quality in terms of cut, color, clarity, and carat and are flawless to the naked eye.

Knowing many shoppers today prefer to shop online versus in-store, Clean Origin has created a risk-free experience, with 100-day, no-nonsense returns; free, expedited and insured shipping; certification by the International Gemological Institute; and free resizing, if needed. There’s also an option to schedule a live, one-on-one, virtual appointment, so customers can get all their questions answered without having to leave home.

Brides, grooms, partners, and loved ones will be proud to wear Clean Origin lab-grown diamonds—and those doing the shopping, whether it’s for diamond engagement rings, bridal sets, men’s wedding bands, bracelets, necklaces, earrings, and more, will be satisfied knowing they made the ethical choice.