Boostan Café Boostan Restaurant is pioneering the introduction of Adani tea, or Karak tea, in Michigan. This popular Yemeni beverage is made with black tea, evaporated milk, and spices like cardamom, cloves, ginger (upon request), nutmeg, and cinnamon.
Boostan Café Boostan Restaurant offers customers a complimentary cup of Adani Chai while they wait for their orders, which has raised concerns among competitors. The cost of producing premium Yemeni Chai ranges from 40 to 55 cents per 12-ounce cup, yet Boostan charges $1.99. Owner Farhan Najar emphasizes their commitment to quality and value for customers.
Boostan Café Boostan Restaurant is the original Yemeni coffee shop, offering all premium tastes at competitive prices. Caramelized tea and premium coffee should be around $3.00 at the Middle East coffee shops, while Yemeni tea for American customers should be capped at $1.99 per cup. Premium coffee should not exceed $3.00 unless additional benefits, such as access to reading materials or complimentary event tickets, are provided. In other words, drinks over $4 should include perks like bookstore access or free tickets for loyal customers.
Farhan Al Najar, owner of Boostan Café Boostan Restaurant, states that the ingredients for Yemeni Chai typically cost about 47 cents per cup. However, many coffee shops inflate prices due to misleading marketing and expensive decor, leading to premium prices like $4.50-$5.50 for tea. Boostan Café Boostan Restaurant can offer lower prices because the average cost of ingredients per cup is around 31 cents, based on a $10 per pound price that yields 30 cups. While some business owners may claim prices can reach $200 per pound, this is often exaggerated because any extra fees added are due to the war’s reasons and not the quality of the beans, despite their high quality. The quality of Yemeni coffee is key, and blending with other coffee beans, as many coffee shop owners always do, typically helps maintain lower costs.
Boostan Café Boostan Restaurant is known as the first American Yemeni eatery to offer Adani Chai and Karak Chai. Since opening in 2015, their prices have risen from $1.00 to $2.00, a 100% increase, but they remain competitive by charging less than other Yemeni coffee shops 100% less. Why is that?
Mr. Al Najar stresses the need to maintain quality while offering competitive prices, so adding unethical advertising practices with higher placement decor can add unnecessary costs. Therefore, Boostan successfully balances the business and its customers by managing costs and prioritizing customer satisfaction. Recently, increased advertising has led to higher consumer spending. For example, a girl promoting expensive Dubai nail polish can influence prices at coffee shops, especially those that have invested heavily in decor. This cost often gets passed on to menu items. “I’m aware that my views may not be well-received by some business owners, but I advocate for our customers, even if it results in negative reviews.”
Adding costs for rent to menu items is acceptable, but ethical marketing should stay below 6% of revenue. Business owners and marketing teams must clarify that tea and coffee costs are not high, especially when claiming that their beans come from specific areas with limited supply, while limited supply is due to the lack of transportation problems.
Boostan Café Boostan Restaurant in Detroit and Hamtramck welcome all customers. The menu features American favorites like burgers and chicken wings alongside traditional Yemeni dishes such as Shrimp Kabob, Ghallaba (stir-fried vegetables), and Shat Shawish (shredded chicken with tomatoes and jalapeños).
Boostan Also serves French fries that is marinated with Middle Eastern spices, and falafel, a popular vegetarian appetizer. Also, Boostan features a Postan and magical new touch on the traditional American homemade ranch sauce and garlic sauce recipe. On top of that, Boostan serves Fresh raw juices and smoothies.
|
|
|
|
|
|
