M1 Concourse, a Pontiac-based auto enthusiast destination with more than 250 private garages, has broke ground on a new 28,500-square-foot event center and restaurant facility. The space is expected to open next September to coincide with the Inaugural American Festival of Speed and Checkered Flag Ball.
The event center, which can host up to 500 individuals, will feature 6,325 square feet of ballroom space, a 2,281-square-foot lobby with audio and video capabilities, and a motorsports gift shop. Officials say the center will host vehicle launches, charitable events, fashion showcases, and automotive and tech expos.
Meanwhile, the restaurant — a two-story space with a motorsports theme — will feature indoor and outdoor seating, two full-service bars, and an upper-level deck. A sealed cigar lounge will be located on the restaurant’s top floor as well. M1 Concourse is seeking a restaurant partner to run a full-service kitchen for all scheduled events and in-restaurant dining.
“We are thrilled to embark on this new chapter of our development,” says Jordan Zlotoff, CEO at M1 Concourse. “Our new dining and entertainment amenities will allow us to offer the world-class experiences and events that our clients deserve. Combined with our Motorsports capabilities, M1 Concourse will become one of the most unique automotive and entertainment venues in the country.”
The new space will be adjacent to the Champion Motor Speedway at M1 Concourse, and an entrance will be constructed off Woodward Avenue and South Boulevard for public access to the event center and restaurant.
M1 Concourse, which broke ground in 2015, sits on 87 acres of property that once was home to a General Motors Co. manufacturing facility. Located at 1 Concourse Drive, the site boasts a 1.5-mile performance track and a 2.5-acre vehicle dynamics area. Over the years, the space has hosted car shows, open track days, and events for companies such as Motor Trend and Dodge.
For more information, visit m1concourse.com.