Mark your calendars – the Somerset Collection CityLoft pop-up concept is returning to downtown Detroit for three weekends this summer. The seasonal, one-weekend-a-month retail concept, which debuted last year, will open in a new location at 1261 Woodward Avenue June 28-30, July 26-28, and August 16-18.
Nathan Forbes, managing partner of The Forbes Company, which owns and manages Somerset Collection, said in a statement that this year’s CityLoft aims to build on last summer’s success.
“CityLoft was successful on so many levels,” Forbes said. “Our retail partners met new customers and showcased new merchandise, nearby retailers and restaurants saw an increase in their business, and the enthusiasm from our guests about downtown shopping demonstrated that innovative retail concepts can find a home downtown.”
Featuring three dozen Somerset Collection merchants, from Saks Fifth Avenue to Lego, CityLoft’s weekends will also coincide with the return of Downtown Detroit Days, a Motor City shopping festival that started in the mid-1950s. Conceived by leading merchants like Hudson’s, B. Siegel, Himelhoch’s, Winkelman’s, and Hughes & Hatcher, the original, twice-yearly DDDays, which ran through the mid-1980s, featured storewide sales, entertainment, and art displays.
The new DDDays will feature up to 40 retailers and artisans from throughout metro Detroit operating mini versions of their stores at the Downtown Detroit Days Marketplace located across from CityLoft on top of the Premier Parking Garage. DDDays will also feature artwork by Detroit-area artists and Detroit retail memorabilia displayed in Woodward Avenue storefronts, live entertainment and modeling at CityLoft and the Marketplace, and “secret shoppers” passing out gift certificates to Detroit restaurants.
“Retailers, artists, and entrepreneurs from all corners of metro Detroit heard the buzz about CityLoft, saw the crowds, and were eager to take part this year,” Forbes said. “And events like the Downtown Detroit Days Marketplace give them the opportunity to test their brands or introduce new concepts…with the goal of one day having a permanent presence downtown.”