Women Who Move Detroit – 2022 – Special Section
Director of Visual Merchandising
31731 Northwestern Highway Ste. 250W Farmington Hills, MI 48334 | (248) 855-5400
Beztak Companies, a multigenerational family-owned and operated company, has been designing, developing, constructing, and managing high-quality and upscale real estate property in Michigan and nationwide for more than 60 years.
Like the company she’s worked with for the past 37 years, Gloria Fransted, director of visual merchandising, sees a project through from start to finish, working to create a unique and majestic space.
“At Beztak, our core values are at the heart of everything we do, including the design of a model or clubhouse,” says Fransted, who started out in sales and worked her way up through the company. “I help take the design from conception to completion. I’m here to understand and execute our unique vision.”
Beztak has a specific brand and reputation for excellence, and every model and clubhouse Fransted helps design reflects that. She’s part visionary and part liaison, and works with architects, designers, and builders on behalf of the owners and clients.
“We take a very personable approach to our properties,” she says. “One of our owners is an outstanding photographer and his work helps make Beztak unique. The often locally- themed photos have a huge impact on a space and help tie everything together.”
Award-winning model apartments, and an innovative use of furniture and accessories that demonstrates an interesting use of space, assists in creating leases on a first visit to the community. Fransted is proud to have helped in Beztak’s quest to offer creative, thoughtful, and exceptional results to its investors, clients, residents, and communities.