Professional Category: Healthcare Services
Prism Lab’s, LLC, Michigan’s premier lab dedicated to functional medicine diagnostic services, was founded by a man who believes that perseverance, commitment, planning, and hard work can take you wherever you want to go in life.
Joe Ruefiel, owner and founder of Prism Lab in Rochester, came to the United States in 2003 with a long-term plan backed by a strong work ethic and a relentless dedication to overcoming obstacles and challenges. “Nothing is easy in this life,” he says. “As an immigrant with no family here, I have faced many difficulties, but they have only made me stronger. No matter how you start, as long as you keep working on your goals, you will reach them one day. It takes a lot of sweat and tears, but it is worth it at the end.”
Ruefiel, a licensed physical therapist in Egypt, received a license as a physical therapist in both Michigan and New York in 2003. He started his own series of businesses in 2010, beginning with a physical therapy location in Rochester Hills. By 2017 he had expanded to include five clinics, with additional locations in Sterling Heights, Hazel Park, Dearborn, and Roseville.
He also started and managed a certified home- care agency from 2012 until 2015.
In 2017, Ruefiel opened his first MRI business in Clinton Township and opened a second location in Southfield in 2018. He opened Prism Lab in Rochester in 2018.
Prism Lab, a CLIA medical lab that specializes in urine analysis and COVID-19 testing, has conducted almost 50,000 COVID tests since the start of the pandemic.
“Our motto during these challenging times is, ‘bringing humans together one test at a time,’ ” Ruefiel says. “We are proud that we were able to help our community in Rochester Hills. Our lab also helped clients fly to different countries by running their tests. Our reports had the most up- to-date QR codes, which secure those documents from piracy.”
Prism Lab, an all-in-one diagnostic lab that can identify most drugs associated with abuse in urine, hair, and oral fluid, offers individualized solutions for every ordering doctor or patient, and has some of the most reliable testing lab panels in the country. They offer premium toxicology services for rehabilitation centers or pain clinics that need to test their patients, companies looking to determine the status of a potential candidate, and trucking companies looking to certify drivers.
Ruefiel says Prism Lab’s procedures are the “gold standard” in laboratory medicine. “Our mission is to provide our clients with the best service possible,” he says. “We pride ourselves on our customer service and our rapid turnaround time. We are a group of individuals who are passionate about our reputation as one of the premier labs in the country.”
Prism Labs offers both on-site testing and home testing kits, where clients can get accurate results from the comfort of their home. Their team processes specimens 24 hours a day, seven days a week. Ruefiel also owns Prism Triangle, a cannabis lab with state-of-the-art equipment and technology that provides fast testing times. Testing laboratories make sure cannabis goods are safe for consumption and free of contaminants. The Department of Cannabis Control (DCC) requires all batches of cannabis goods to be tested before they can be sold.
“Our lab space and equipment allows for shortened testing times for the MRA required testing, from 72 hours to a little over a day,” Ruefiel says. “It helps the growers get the results faster for their samples — which, in turn, helps them turn their products into money, and they don’t have to quarantine their products for long periods of time. Prism Triangle is the biggest in size (a little under 10,000 square feet) and also has the most advanced software used for reporting to the clients and to the state.”
Both labs will soon share the same space at 850 Ladd Rd. (Building B) in Walled Lake. The new facility is expected to open this year. The Rochester location will remain as a collection station.