Dittrich Furs, the iconic Detroit fur retailer, has announced it is closing on April 30 after being in business for 132 years.
The Dittrich Family announced this news in a statement via the Dittrich Furs website. They said, in part, “Since 1893, Dittrich Furs has been honored to serve Detroit and Southeast Michigan and to hold the title of the city’s oldest privately held business. For 132 years and five generations, our family has been proud to provide the finest fur and natural material fashions, along with the craftsmanship, care, and personal service that have defined who we are.”
The Dittrich Family continued, “It is with deep gratitude—and a somewhat heavy heart—that we share this news. After much reflection, the Dittrich family has made the decision to retire and focus on the health and well-being of our family. This decision marks the closing of a remarkable era, one filled with relationships, traditions, and memories we will always cherish.”
From now until its April 30 closing, Dittrich Furs will be holding a liquidation sale on all its remaining inventory, which the Dittrich Family says is valued at over $9 million. This inventory will be for sale at 70% off.
Dittrich Furs is located at 7373 Third Ave. in Detroit’s Midtown. Its hours are Tuesday-Saturday 10 a.m. – 6 p.m.
Dittrich Furs and Its Classic Television Commercials
Part of what made the Dittrich Furs brand so well-known in metro Detroit were its local television commercials. These commercials featured their fur coats worn by models in outdoor settings and were accompanied by a sultry, catchy jingle. One of the more popular versions of the ad features a woman in a fur coat riding a white horse through a snowy terrain.
These commercials and other popular local television ads helped inspire Detroiters, the short-lived, but beloved, sitcom from Emmy Award winners Sam Richardson and Tim Robinson. The show aired on Comedy Central for two seasons from 2017 to 2018, where Detroit native Richardson and Waterford Township native Robinson play struggling ad men who create television commercials for local businesses.
Richardson appeared on Conan in 2017 to promote the show in its first season. During his appearance, Richardson specifically mentioned how the aforementioned Dittrich Furs ad with a woman on a horse was his “absolute favorite.”
“This commercial had this real soft focus, and it’s just this woman riding a horse in slow motion, but in a fur coat,” said Richardson. “And there was this song that was just, like, so sexy.” He then went on to sing a few notes of the Dittrich Furs jingle, and Conan O’Brien then played that ad on his show, much to the delight of Richardson and the studio audience.
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