International fashion retailer Primark opened its first Michigan location at Great Lakes Crossing Outlets last week, bringing a new shopping experience to metro Detroit residents. The brand-new Auburn Hills store will mark its 27th in the U.S. across 11 states.
The Michigan store’s opening is just in time for the launch of the Rita Ora x Primark Autumn collection, which premiered on Sept. 10. The new line features 60 pieces and is the latest installment in the brand’s ongoing partnership with the UK popstar. Additional brand collaborations include Hello Kitty, Disney and various sportswear lines, such as the NBA Detroit Pistons or NFL Detroit Lions collection.
“Michigan is a quite large state, and this we feel is the ideal location,” Damien O’Neill, Primark’s U.S. vice president of retail tells Hour Detroit. “I’m sure we’re going to certainly offer the consumers of Auburn Hills a great choice in here.”
Founded in Dublin, the Primark has steadily built a reputation for affordable clothing — and says it’s aiming to become more sustainable. By 2030, Primark the brand to have all its clothes made from recycled or “more sustainably sourced” materials, dividing its carbon emissions in half, and “pursuing a livable wage” for workers in it supply chain, according to the organization’s website.
The new Michigan store features a wide range of items, including women’s and men’s apparel, beauty products, accessories, sleepwear and lingerie, home décor, children’s items, and travel essentials. With fall and winter on the horizon, the Auburn Hills location is now brimming with cozy knitwear, stylish coats, warm scarves, hats, and gloves — all at budget-friendly prices. Sweatshirts start at $14 and hoodies from $16.
Primark is located in Great Lakes Crossing Outlets with an exterior entrance in between Dick’s Sporting Goods and Bass Pro Shops. For more information, visit primark.com.
For even more metro Detroit shopping news, visit hourdetroit.com.
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