Michigan brew lovers: Did you know you can drink beer, earn prizes, and save money all at the same time? Welcome to Traverse City Beer Week! A celebratory blend of local flavors, tradition, and fun, happening on November 6-14, 2026. TCBW is the annual end-of-fall event that showcases the depth and range of Traverse City’s craft beer scene. You can expect nine days of events, themes, rewards, specials, and suds. It’s the perfect time of year to crack a cold one up north, with natural views and unmatched cozy vibes setting the scene for sippin’.
Before your Beer Week adventure begins, be sure to download the accompanying digital passport. The TCBW passport is the key to winning prizes and serves as your virtual guide on the ale trail. Each stop on the journey brings generous discounts and promotions, helping guests make the most of their time and try something new. Check in using the passport at participating locations – After five or more check-ins, you’ll be eligible for a free reward from Traverse City Tourism (a customized, insulated koozie).
All hail theme days! They just make everything more fun. Scroll through the 2026 theme list below and plan a getaway around your favorite days.
- Friday, November 6th – Pilsner Party
Kick off Beer Week with snappy, refreshing pilsners—perfect for starting the festivities.
- Saturday, November 7th – Lager Love
Experience the crisp, clean simplicity of lagers, from light pilsners to dark bocks.
- Sunday, November 8th – Blonde Moments
Enjoy smooth, easy-drinking blonde ales that are light, bright, and perfect for a relaxed Sunday.
- Monday, November 9th – Brown Sugar
Dive into rich, toasty brown ales that are full of caramel, toffee, and nutty sweetness.
- Tuesday, November 10th – The Red Zone
Raise a glass to the bold, malty complexity of red ales with their deep amber hues and balanced flavors.
- Wednesday, November 11th – Twist of Flavor
Explore a variety of fruity and specialty beers, offering adventurous flavors and unique ingredients.
- Thursday, November 12th – Hop Harvest
Celebrate all things hoppy with a day dedicated to robust, flavorful IPAs and hop-forward beers.
- Friday, November 13th – Porterhouse Party
Taste dark, roasty porters for the rich flavors of chocolate, coffee, and malt.
- Saturday, November 14th – Stout Showdown
Wrap up Beer Week with bold, full-bodied stouts, packed with flavors like chocolate, coffee, and roasted malt.
Brewhouses will host beer-realted events throughout the week, inviting patrons to fully immerse themselves in the craft beverage culture. The theme days and activations embody the playful spirit of Traverse City Beer Week, so don’t miss out on the chance to join in. And several facilities are crafting exclusive TCBW brews, creating a taste you won’t forget.
Featured taprooms and deals include 50% off your first two pints at Heartwood Ciders, a free soft pretzel and beer cheese sampler at North Peak, a free logo pint or cider glass with purchase of a pour at Lake Ann Brewing Co., and $1-$2 off pints at Earthen Ales, Stone Hound Brewing Company, Suttons Bay Ciders, Tank Space on 8th, K&A Hop Dogs, and Silver Spruce Brewing Company.
Stay close to your favorite brewery with the wide selection of lodging options in Traverse City. If you love the urban feel of Front Street, try the Loop Downtown by Kasa, just steps away from participating businesses. Do you prefer to be removed from the hustle and bustle? Check out Silver Birch Resort, a luxury dome-home community privately nestled in the surrounding wilderness. For a waterfront escape only minutes from downtown, meet the Grand Beach Resort Hotel located on the stunning East Grand Traverse Bay. No matter where you stay, Traverse City will feel like home. Download your digital passport and book your Beer Week vacation today!
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