For more than a decade, Kathy Marrocco-Mclaughlin has found the right fit for thousands of customers looking for luxury children brands that one would find in the boutiques and shops in European cities rather than at the local department store down the street. And while Honeypie Kids is local – the actual store is located in Romeo – Marrocco-Mclaughlin ships worldwide, from United Emirates to Israel to New Zealand and everywhere in between.
“We have been offering the finest children’s clothing and trends from around the world for over 12 years,” said Marrocco-Mclaughlin. “We have customers who find us just by walking by our store on Main Street in Romeo and other customers who find us from all over the world when searching for their favorite brands or for a certain outfit.”
When Marrocco-Mclaughlin came up with the idea for Honeypie Kids, she started with a goal of offering clothes and accessories that were unique, special and of the highest quality.
“I wanted to offer high-end brands that most stores don’t carry and are more European in style and high-end both in quality and appeal,” she said. “I offer a lot of high-quality brands that aren’t available in this area.”
Most of Marrocco-Mclaughlin’s business does come from online orders. And everything she offers online is in stock and ships within 24 hours. Honeypie Kids also offers free shipping for orders over $99.
New arrivals to the shop have even become a popular viewing event online.
“Parents enjoy watching one of our employees, Danielle, post videos on our Instagram and YouTube channels of our new arrivals,” says Marrocco-Mclaughlin. “The videos get a lot of views, and I was told by customers that they plan their purchases by watching the videos.”
The store, located at 148 S. Main St., in downtown Romeo, opened in December 2016 and is open every day except Tuesday and Sunday. They keep regular store hours but customers can make appointments for other times that best fit their schedule.
“I have enjoyed having a store,” says Marrocco-Mclaughlin. “I come here every day to fill online orders and take care of that part of the business so it only made sense to set up a store. It’s been a lot of fun and I enjoy interacting with the customers. And when they walk through the door they are very surprised to see such high-quality clothes and these high-end brands in a shop here in Romeo.”
Popular brands include Tutu Du Monde (Australia); Patachou (Portugal); 3 Pommes; Abel and Lula Dresses & Accessories; Angel’s Face; Antoinette Paris Hand Smocked Dresses; Lola and the Boys; Mayoral Girls and Boys; Mini-Melissa Shoes; Ooh! La La Couture; Stella Cove Swimwear; and many others.
Collections include hats, beret’s and scarves; shoes and boots; girls hair accessories; leggings and jeggings; purses, bags and backpacks; shorts and tops; girls and boys swimwear; dresses and rompers; face masks; Christmas and holiday clothing; and much more.
“I look for something different,” Marrocco-Mclaughlin says. “I look for the latest styles from the top brands that use only the highest quality fabrics and materials. I look for the brands that are harder to find but have a large following. I also will reorder any out-of-stock sizes when available.”
Honeypie Kids has been featured in In Touch magazine and Star magazine and one of their dresses that is exclusive to Honeypie Kids was worn by a young Disney Channel star to a movie premiere.
Honeypie Kids also is very active in Instagram with a large following. “Customers tag us in their photos of their children wearing their outfits they bought from us,” says Marrocco-Mclaughlin.