Coup D’éTat’s Owner Brings Her Boutique to You With Virtual Styling

Shop brands like Paloma Wool, Rachel Antonoff, L.F.Markey, and Sterling King from the comfort of your home
virtual styling Coup D’état
Angela Wisniewski in her store, Coup D’état // Photograph By Sal Rodriguez

As the need for social distancing persists, Angela Wisniewski invites you to shop at her contemporary women’s boutique, Coup D’état, from the comfort of your home through complimentary virtual styling and shopping appointments.

The digital marketing director and style curator first introduced her virtual services this past holiday season as a way to bring Coup D’état to clients who couldn’t visit the brick-and-mortar location. The store, which opened in Detroit’s New Center neighborhood in November, will reopen toward the end of June.

Wisniewski brings a fun, go-with-the-flow attitude to her video calls. While clients chat with her, Wisniewski is in her boutique crafting a head-to-toe look based on their preferences and whatever catches their eye in the shop during the consultation. Prior to an appointment, she’ll gather information on the individual’s clothing sizes and style goals. Wisniewski is also pretty flexible with how long the appointments last — they can take as little as 10 minutes or carry on for several hours.

“My concept is elevated yet playful, and that’s the overall tone of shopping at Coup D’état in person or online,” says Wisniewski, who is also now offering private in-person appointments to individual customers and small parties. “I don’t want there to be any sort of awkwardness or pressure to purchase.”

Wisniewski will also help clients determine what’s missing in their wardrobe and potential ways to experiment with their style. And Coup D’état offers plenty of apparel and accessories in bright summer hues, vibrant patterns, and modern silhouettes, with products from Paloma Wool, Rachel Antonoff, L.F.Markey, and Sterling King.

For first-time shoppers, Wisniewski gives a brief introduction to her boutique and why she opened it in Detroit, even touching on the architectural history of the space, which was designed by the late Albert Kahn, the revered Detroit architect. If customers have scanned the website for potential additions to their wardrobe before their appointment, Wisniewski will show them their selected items and make other suggestions.

Those interested in scheduling an appointment can do so through the shop’s Instagram page. Right now, Wisniewski mostly hosts her virtual styling services on FaceTime. While she acknowledges these virtual consultations aren’t the same as reviewing the garments with her in person while listening to a great playlist at the store — along with the other fun touches of being styled in person — she says she wants to make the best out of these tough times.

“Part of running a brand-new business with lots of overhead is adapting to what comes your way,” Wisniewski says. “I opened the shop to connect with women one-on-one, in an uplifting and inspiring setting. I still intend to do that any way I can.” 


Coup D’état, 3044 W. Grand Blvd., Ste. L-460, Detroit; 313-782-4480; shopcoupdetat.com

Facebook Comments