Detroit Vs Everybody and Gucci Collaborate on New T-Shirts

The capsule collection is the first product collaboration for the Gucci Changemakers social impact initiative
Tommey Walker - Detroit vs Everybody - Gucci
Detroit Vs Everybody founder Tommey Walker, pictured above, has collaborated with Gucci on a new line of T-shirts. // Photograph by Justin Millhouse for Gucci

Tommey Walker — the founder of Detroit Vs Everybody, a clothing brand that champions hometown pride and the resilience of Detroiters —has teamed up with luxury fashion brand Gucci on a new T-shirt line that celebrates “changemaker” cities across the country.

“My partnership with Gucci is a dream come true, not just for me and my team, but also for celebrating the city of Detroit’s cultural richness and innovation,” says Walker in a press release. “I’ve long admired the creative genius that is [Gucci designer] Alessandro Michele and am honored and humbled that Gucci respects my work. Detroit Vs Everybody and Gucci share the same unifying ethos, to bring people together for a greater good and to transform a feeling into a cultural moment.”

Detroit vs Everybody - Gucci
The line celebrates Gucci’s 11 U.S. Changemaker cities. // Photograph courtesy of Gucci

The collaboration is part of the Gucci Changemakers social impact initiative. Launched in 2019, the initiative focuses on inclusion and diversity in the fashion industry and across communities through partnerships in its 11 U.S. Changemaker cities — Detroit, Atlanta, Chicago, Houston, Los Angeles, Miami, New Orleans, New York, Philadelphia, San Francisco, and Washington, D.C.

The line with Walker is the initiative’s first product collaboration. A press release from Gucci says the collection’s Black cotton jersey T-shirts intertwine “Italian craftsmanship and Detroit’s industrialist savoir-faire.” The shirts are made of Gucci’s fabric and raw materials. Walker’s iconic “Vs Everybody” graphic is featured on the front of the shirt with a U.S. changemaker city, and the Gucci logo appears on the back.

The tees retail for $390 and are available at Gucci flagship boutiques in the U.S. Changemaker cities and online. In honor of the collaboration with Walker, a special-edition T-shirt that reads “Gucci Vs Everybody” is available at the Gucci store at the Somerset Collection in Troy.

From the collection, a donation will be made to the 2020 and 2021 Gucci Changemakers North America Impact Fund winners. The fund awards grants to nonprofits in the Changemaker cities that are focused on social impact. In 2020, Design Core in Detroit was named an Impact Fund winner, and this year, Detroit tech nonprofit Journi was a winner.

To coincide with the launch of the collection, Gucci partnered with a Detroit production house to create a video that highlights Walker’s story and other locals (watch the video above). Walker will also appear on Gucci’s podcast channel in a conversation with activist and educator Brittany Packnett.

For more information, visit gucci.com.

Facebook Comments

Previous article Education Post-COVID – A Generational Rescue Mission
Next article Editor’s Letter: Back to School, Closer to Normal
Emma Klug is a senior editor and digital content coordinator at Hour Detroit. In her role, Klug writes and edits stories on community, art, food, and lifestyle topics for hourdetroit.com, edits the Hour Daily newsletter, and is involved in planning and proofing the monthly print magazine. She also oversees the editorial web internship program for the magazine. A graduate of Columbia College Chicago, Klug has been with Hour Detroit since 2016. She has also contributed to Hour Media publications DBusiness magazine and Metro Detroit Weddings magazine. You can reach her at eklug@hour-media.com.