Three Detroit Bakers You Should Be Following on Instagram

These Detroit bakers are utilizing Instagram and cottage food laws to run their businesses and showcase their talents — here are a few we’ve been following.
Photograph courtesy of Petz Pantry

Food connects us all, and so does Instagram. These three Detroit bakers combines them both with beautiful images of their delish desserts. Find out why you should be following them on Insta, and get details about their brownies, cookies, cupcakes, and more.

Jenn Tilton

Gluten- and dairy-free brownies from Indulge by Jenn. // Photograph courtesy of Indulge by Jenn

For the owner of Indulge by Jenn, baked goods are about more than sampling tasty treats. Tilton, whose diverse job experience includes stints with Royal Park Hotel and Morning Glory Coffee & Pastries, as well as her current work as a medium, is seeking to combine both her talents in her own business.

“I’ve been reading and learning that food has a lot of spiritual properties,” she says.

Food can evoke specific emotions and feelings, which may be helpful when thinking about and remembering a loved one who has passed.

“Everyone has a connection with food. You can remember a really good experience. It’s the most universal language,” she says.

Tilton makes plenty of comforting classics, including chocolate chip cookies, cinnamon rolls, pretzels, and apple pie. In addition to taking custom orders, Tilton sometimes offers special holiday bundles of baked goods.

Find her on Instagram at @IndulgeByJenn.

Victoria Frederick

M&M cookies from Little Oven Baking Co. // Photograph courtesy of Little Oven Baking Co.

The owner of Little Oven Baking Co. describes her business as “small batch, big love.” Like many people, Detroit native Victoria Frederick started her venture during the pandemic, in March 2022.

She focuses on making elevated versions of classic baked goods: Think strawberry white chocolate cookies, peanut butter swirl brownies, and carrot cake oatmeal cream pies. Her other specialties include doughnuts, pies, and muffins — all decorated with artistic flair.

Frederick hopes to serve her community by bringing joy to people’s celebrations through her creations.

To request a custom order, direct message @LittleOvenBakeCo on Instagram.

Maddy Petz

Petz Pantry’s Strawberry Sugar Cookies. // Photograph courtesy of Petz Pantries

Petz Pantry owner Maddy Petz has been baking as long as she can remember. It wasn’t until the COVID-19 pandemic, however, that she thought about making pastry part of her professional life. Petz specializes in cookies, cupcakes, and cakes for special events and birthdays.

“I love making whimsical, fun designs with a lot of color,” she says.

Her cake flavors include lemon poppyseed, strawberry shortcake, peanut butter s’mores, and triple chocolate. Petz, who also works as a professional dancer and dance teacher, finds that her artistic background blends well with her baking business.

“I’ll circulate and feed off of all my different artistic energies as I go,” she says.

Petz plans on growing her business by expanding to more farmers markets and pop-ups. Instagram has been the difference-maker for her.

“It’s a super-accessible platform to use. It’s crazy how through that alone, I’ve been able to build up something that’s grown a lot in the past few years.”

To request a custom order, visit @PetzPantry on Instagram.

This story is from the February 2023 issue of Hour Detroit magazine. Read more in our digital edition.