Last fall, Pepsi announced that Detroit’s own Eminem and Dr. Dre, Snoop Dog, Mary J. Blige, and Kendrick Lamar would perform together at the Pepsi Super Bowl LVI Halftime Show on Feb. 13 at SoFi Stadium in Inglewood, California. Today, in anticipation of the upcoming show, the company has released a trailer featuring the five artists.
“…We’re bringing fans closer to the magic of what will certainly be a colossal moment in pop culture history,” says Todd Kaplan, vice president of marketing for Pepsi, in a press release. “Given our epic lineup of five superstar talents, we wanted to deliver a cinematic experience that could properly honor each of the artists and celebrate their role in music and culture as they descend upon Los Angeles to deliver a performance for the ages.”
The trailer, titled “The Call,” opens in a recording studio with current-day Eminem and a younger, bleach-blond Slim Shady. Eminem’s song “Rap God” plays and each version of the rapper takes turns tossing lyrics onto an invisible screen until a call from Dr. Dre interrupts their session. The trailer then moves between scenes showing the other artists — Snoop Dogg drives down a California street in a vintage car, Mary J. Blige gets glam for a photoshoot, etc. — and ends with all five stars meeting up at SoFi Stadium for the halftime show.
Pepsi worked with F. Gary Gary, the director behind Straight Outta Compton and The Fate of the Furious, on the nearly 4-minute trailer. Emmy-nominated music director and Grammy Award-winning writer Adam Blackstone scored the video.
Watch the trailer below:
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