Detroit Auto Show Announces New Experiences for 2023

Gearheads can explore auto displays from new brands, ride-along with pro drivers, and more at this year’s show.
detroit auto show
Photograph courtesy of NAIAS

The Detroit Auto Show is returning to downtown Detroit this September with thrilling new experiences and two times as many brands as last year.

Held at Huntington Place, the show, which showcases emerging technologies and ride-and-drive experiences, opens to the public on Sept. 16, and will offer displays from Ford, GM, and Stellantis’ full brand portfolios. Plus, Jeep, Ram, and Ford will debut experiential activations on brand-specific tracks.

Prior to the public show, an expected 150 startups will take center stage at the AutoMobili-D technology showcase, which is funded by the Michigan Economic Development Corporation, in partnership with the Michigan Office of Future Mobility and Electrification, on the main floor, along with more than 50 technology displays during Technology Days.

“This year’s show represents the next step in its evolution and in the evolution of the industry itself,” Detroit Auto Show Chairman Thad Szott said in a press release. “We’re planning for a show that not only embraces and educates about this new technology but offers an immersion into it.”

In addition to these displays, the show will feature a new Powering Michigan EV Experience indoor track that will allow visitors to sit alongside professional drivers and accelerate over 300 feet of track.

Ride-and-drives with additional brands will be held outside on a course that travels along the Detroit riverfront and over portions of the Chevrolet Detroit Grand Prix downtown race circuit.

But that’s not all. The Mobility Global Forum will showcase media, industry, and policymakers to address the change of technology and transportation alongside issues and trends within the automotive industry.

“The very nature of how people get from Point A to Point B is changing in ways more profound than at any time since the dawn of the auto industry,” Detroit Mayor Mike Duggan said in a press release. “This year’s auto show will reflect this shift and make it clear to the world that Detroit continues to be at the forefront of mobility innovation.”

The Detroit Auto show kicks off with Media Day on Sept. 13. Technology Days, AutoMobili-D, and the Mobility Global Forum happen Sept. 13-14. The Charity Preview — a fundraising gala for children’s charities — kicks off on Sept. 15, and the public show will run Sept. 16-24.

General admission is $10 for kids, $12 for seniors, and $20 for adults. Tickets will go on sale in July.

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