Sage Hospitality Group Becomes Operating Partner of Detroit’s Shinola Hotel

Shinola joins more than 120 other hotels, restaurants, and venues in the company’s portfolio.
Photograph courtesy of Shinola Hotel

Commercial real estate firm Bedrock has announced that Sage Hospitality Group has become an operating partner of the award-winning Shinola Hotel in Detroit, replacing hospitality group Mac&Lo.

The move positions Sage to oversee daily operations and management of the property and adds Shinola to the company’s extensive portfolio of over 120 luxury hotels, restaurants, and other venues across 16 states and the District of Columbia.

“We are thrilled to add the iconic Shinola Hotel to our collection of independent, luxury lifestyle properties,” Daniel del Olmo, president of hotels and restaurants at Sage Hospitality Group, said in a press release. “It is exactly these types of groundbreaking properties that underscore our commitment to becoming America’s favorite lifestyle hospitality company.”

Located on Woodward in the heart of Detroit and featured in Travel + Leisure’s “500 Best Hotels in the World” as well as Conde Nast Traveler’s “Readers Choice Awards,” Shinola Hotel has been called “Detroit’s living room” with luxury features including handcrafted millwork, custom mattresses, and wallpaper inspired by patterns discovered during renovation.

The hotel, which is named after the Detroit lifestyle brand, has 129 rooms along with six food and beverage concepts, and spacious event venues.

“Since 2019, Shinola Hotel has been a quintessential part of downtown Detroit’s hospitality experience, setting the highest bar for quality craftsmanship and exceptional service,” Bedrock’s vice president of hospitality, Andrew Leber, said in a press release.

“As we turn the page and evolve to best serve our loyal clientele, we are confident that Sage Hospitality’s extensive industry expertise and operational excellence will help guide us into the future. We wish Mac&Lo the very best and thank them for their contributions to making Shinola Hotel what it is today.”

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