Meet the Local Baker Behind Flour House Cakes & Co.

Lincoln Alexander earned a business degree and more to satisfy his parents; now, he’s making himself and the world happy with his cake and confectionary creations.
Alexander’s talent has taken him from his mom’s side in their Troy kitchen to The Tonight Show and The Knot. He has more than 23,000 followers on Instagram. // Photograph courtesy of Lincoln Alexander

From helping his mother bake and decorate cakes in his childhood home to now running a wildly successful business, Lincoln Alexander is making his mark in the cake industry.

His business, Flour House Cakes & Co., opened in 2018 and was named one of the top bakeries in the Midwest by WeddingDay Magazine. He’s been featured in Essence magazine and other publications, baked for celebrity clientele, and appeared on The Tonight Show Starring Jimmy Fallon and Disney’s Foodtastic.

Alexander received much of his inspiration and talent from his mother, who ran her own small cake business out of their home in Troy. He grew up watching his mother bake from the kitchen floor, admiring her ability to memorize all sorts of recipes passed down in the family through generations.

As he got older, he started helping her in the kitchen. He enjoyed it and discovered he had a natural talent for creating and decorating. “Unbeknown to me, this childhood admiration would influence my creativity in the culinary arts as a young adult,” Alexander says.

Alexander has earned five degrees in business and public health, including a doctorate degree in public health focused on health equity and disparities — and taught as a public health professor while raising a family. Throughout his teaching career, he still kept his cake-making passion alive.

“I wanted to bake as my profession, but my parents were big on education. They encouraged me to go to college for a business degree,” Alexander says. “Thankfully, I listened, because I learned so much from my studies that has helped me with successfully running my business today.”

Flour House Cakes & Co. specializes in bespoke wedding cakes and confections for big events. Ingredients come mainly from local farmers and grocers. His cake designs vary greatly, but one thing that remains consistent is his goal to always push his creative skills and “think outside of the box.”

Follow Lincoln Alexander on Instagram (@flourhousecakes).

Lincoln Alexander’s Cake Creations

Check out these photos of some of the cakes Alexander has made at his company, Flour House Cakes & Co.

This story is part of the April 2023 issue of Hour Detroit. Read more in our Digital Edition.