Today, the famous Impossible Burger, a burger that looks, feels, tastes, and even bleeds like meat, is making its metro Detroit debut.
Impossible Foods, the California-based company behind the environmentally friendly burger and other plant-based foods, was founded in 2011 by Patrick O. Brown. According to the company’s press release, Brown made it his mission “to create delicious, healthy, and affordable meat directly from plants, using a fraction of the water, land, and energy of conventional animal farming.”
Made from plants and other simple ingredients including water, wheat, coconut oil, potatoes, and heme (an iron-containing molecule rich in the protein leghemoglobin), the Impossible Burger makes less of an environmental footprint than its animal-based counterpart.
The plant-based burger was officially launched in 2016, at Momofuku Nishi in New York. Since then, the Impossible Burger has made its way onto restaurant menus in New York, California, Texas, and Nevada.
Now adding the Midwest to its growing list of serving locations, the Impossible Burger will available to order at all B Spot locations, starting today in Royal Oak, within the upcoming weeks. Customers will be able to order the burger “Thin Lizzy” style (with griddled onions, mayo, dill pickles, and cheddar cheese) or as a “build your own” sandwich or salad. The eight-outlet burger chain was named in Bon Appetit magazine’s “Top 10 Best New Burger Joints”, and won the People’s Choice Award in 2010.
Uncertain burger-lovers can enjoy free samples of the famous Impossible Burger at The Garden Bowl at The Majestic in Detroit. The samples will be served on a first-come, first-served basis from 5:00 p.m. to 7:00 p.m as a part of Impossible Foods’ “Burger, Beer and Bowling” party.
B Spot Burgers, 310 S. Main St., Royal Oak; 248-268-1621, bspotburgers.com