Get 2020’s Biggest Beauty Trends Right Here in Metro Detroit

From glossy skin to fluffy brows, these local brands have you covered

While maximalism and opulence may have been go-to beauty looks the past few seasons, so far, 2020’s skincare and makeup trends are all about keeping it natural. From sustainable beauty products to embracing unruly brows, current fads are not only accessible, but they’re also largely inspired by environmental and personal health. And metro Detroit brands are embracing this year’s beauty trends head-on.

Detroit Rose - beauty trends
Aphrodite Oil photograph courtesy of Detroit Rose

Glossy Skin

This Korean beauty-inspired trend has taken over both skincare and makeup for the past few seasons, and it’s hanging on hard into 2020. Fashion houses like Chanel and Prabal Gurung made that clear at spring/summer 2020 fashion week when they sent models down the runways sporting gleaming complexions. Get the glossy skin look with Detroit Rose’s vitamin-packed Aphrodite Oil. The botanical oil blend contains natural ingredients like chia seed extract and sea buckthorn oil to brighten and hydrate the skin. $52. Detroit Rose;

beauty trends - the lip bar
Quick Draw 2-in-1 Brow Gel Pen photograph courtesy of The Lip Bar

Fluffy Brows

We’ve come a long way since the pencil-thin brow trend of the early 2000s, and even the microblading trend of the late 2010s. Following the lead of musicians like FKA Twigs and Billie Eilish, this year is all about living your best big-brow life. The Quick Draw 2-in-1 Brow Gel Pen from The Lip Bar — a beauty brand founded by Melissa Butler, one of the metro Detroit leaders shaping life in the city in 2020 — comes in three different shades. One side of the pen focuses on brushing and the other is used to fill in hair, allowing you to achieve a large, luscious brows in no time. $14. The Lip Bar, 1435 Farmer St., Detroit; 313-506-9679;

Ilera Apothecary - beauty trends
Detoxifying Clay Deep Cleanser photograph courtesy of Ilera Apothecary


From switching to recycled and even zero packaging to using eco-friendly ingredients and reducing water consumption, beauty brands and consumers alike are joining the sustainability movement. Detroiters are no different. Black woman-owned, plant-based skincare brand Ilera Apothecary is cruelty-free and uses only natural, sustainably sourced ingredients — meaning, there’s no parabens, sulfates, or phthalates in these products. The brand’s Detoxifying Clay Deep Cleanser is made with sandstone clay, activated charcoal, and jojoba oil to gently cleanse and unclog pores. $19. Ilera Apothecary;

Alchemy - beauty trends
Florida Waters photograph courtesy of Alchemy

Mystical Beauty

Modern consumers are desiring more from beauty products, expecting benefits that are medicinal, ecological, and therapeutic as well as cosmetic. The latest perk we’re craving? Spiritual. Alchemy, a Ferndale-based spa and henna studio, offers a cologne called Florida Water, which is a blend of organic lavender, orange blossom water, and plant essences like blood orange, neroli, nutmeg, and rosewood that’s meant to conjure “good juju.” The fragrance is inspired by the waters of Florida, which were first sourced for folk magic rituals in the 1930s. $40. Alchemy, 22750 Woodward Ave., Ferndale; 248-797-0416;

rugged beauty - beauty trends
True Blue Nail Polish photograph courtesy of Rugged Beauty

Classic Blue

Pantone claims that its 2020 Color of the Year — Classic Blue — symbolizes “protection, stability, peace, and confidence” and encourages “deep thinking, open mindfulness, and communication.” Whether you’re looking to welcome more of that energy into your life, or, just really dig the hue, consider showing your appreciation for Classic Blue with a coat or two of Rugged Beauty’s True Blue Nail Polish. The shade from the local brand, which only produces vegan and cruelty-free polish, was intentionally created to emulate Classic Blue. $18. Rugged Beauty;

the lip bar - beauty trends
Skin Serum Foundation photograph courtesy of The Lip Bar

No-Foundation Foundation

Recent campaigns for top designers like JW Anderson and Burberry feature models wearing what appears to be little to no makeup. Get the less-is-more look at home with The Lip Bar’s Skin Serum Foundation. Offered in 26 shades, the Detroit brand’s product offers light-to-medium coverage that dries with a glowy, skin-like finish. $28. The Lip Bar, 1435 Farmer St., Detroit; 313-506-9679;

beauty trends - Rustic Maka
Dream Catcher Natural Deodorant photograph courtesy of Rustic Maka

Aluminum-Free Deodorant

Some recent studies have claimed that prolonged exposure to the aluminum found in antiperspirants can be linked to cancer. While organizations like the American Cancer Society state that there is little scientific evidence to back this, the buzz around the deodorant ingredient is still encouraging consumers to seek out new options. That’s where Rustic MAKA comes in. The White Lake-based brand focuses on body care goods and natural deodorants, and its jasmine and rose-scented Dream Catcher Natural Deodorant is made without aluminum. $11. Rustic MAKA;